Author

Phil Lempert

Phil started his career as The SupermarketGuru(R) on his grandfather’s dairy farm in Belleville New Jersey, although he admits that he has yet to actually milk a cow!

For more than 25 years, Lempert, an expert analyst on consumer behavior, marketing trends, new products and the changing retail landscape, has identified and explained impending trends to consumers and some of the most prestigious companies and trade associations worldwide.

He spends his time navigating the aisles of supermarkets discovering the common ground between retailers, CPG and consumers, and highlighting the opportunities. Lempert regularly appears on Good Morning America, The View, NBC Nightly News, Inside Edition and was the Food Trends Editor for NBC’s TODAY Show for almost two decades and hosted the nationally distributed Shopping Smart program on the WOR radio network. He is the author of five books and a columnist for Forbes.com as well as The Robin Report. 

Walmart’s Strategic Plan: Slow Down Innovation?

Walmart’s strategic plan shifts from innovation to efficiency, closing Store No. 8 and health clinics, risking losing ground to Amazon and competitors.
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99 Cents Only Stores

The Decline and Fall of 99 Cents Only Stores

David Gold's 99 Cents Only Stores rise and fall illustrates retail's evolution, influenced by consumer behavior, economy, and competition.
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The Fallout: Retailers and CPG Price Gouging

FTC report exposes price gouging in pandemic. Kroger, Albertsons face merger scrutiny. Urgent need for transparency, fair pricing, and trust rebuilding.
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Shrinkflation

Shrinkflation Makes it to the State of the Union Address

Shrinkflation is making national headlines. Not the least of which was on March 7th, during President Biden’s State of the Union Address when he directly ...
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