[…] Julien, the transformation of Bon Marché into a literary-themed series of art installations and pop-ups was transfixing. The promotion references books and storytelling with a tribute to iconic bookstores around the world. Mise en Page was anchored by two enormous […]
[…] to use it to disrupt virtually every other consumer goods category. He didn’t innovate with products –Amazon sold the same books every other bookstore sold — only sold them differently over the then-nascent online channel. Books became the concept test, […]
Back in 1974, Wilson Bryan Key published Subliminal Seduction exposing the ways marketers use subconscious images to manipulate consumers, like the word \”sex\” hidden in ice cubes in a liquor ad. The book was filled with lots of examples of […]
Micro-Risks The Lean Startup approach, based on the book by Eric Ries, is about starting small and testing until your ideas are fully baked. The book details many well-funded Silicon Valley failures, and while the examples are primarily tech-based, the […]
By Robin Lewis Thomas Friedman, Pulitzer Prize-winning author, journalist, and New York Times op-ed contributor, authored the book The World is Flat, published in 2005. In a nutshell, the thesis of the book claims that “when the world is flat, […]
This article is not an attempt to match Edward Gibbon’s epic book, The Rise and Fall of the Roman Empire, in quantity or quality, although its quantity might seem as intense. And it’s not another bashing of Eddie “the magician” […]
[…] I stumbled upon the revitalized Book of the Month Club. You subscribe and receive one book each month, with five books to choose from. I got big Kudos for giving such a “thoughtful” gift. The best part? When the list […]
[…] retail background. I do not have a business background. I had a communications background and a background in storytelling, great books and theater. So how I ended up at All Brands is anyone’s guess. I can make it make sense […]
It seems Amazon is now “nuking” everybody. Last week it was nuking the fashion industry. This week, the armed ballistic missile is pointed at the global shipping industry. In a world of hyper-competition, its plan to launch a global shipping […]
Get ready to be inspired by Maria Silsdorf, retired retail operations executive and former Operating Vice President Store Operations at Bloomingdale’s. Maria is a true pioneer who shattered glass ceilings as one of the first female operations executives during a […]
