Author

Jasmine Glasheen

Jasmine Glasheen is a go-to retail and SaaS Content Strategist. With over a decade of thought leadership for top-tier retail news sites and fashion publications, she’s the powerhouse behind custom content strategies, blogs, and whitepapers for retail-adjacent businesses. Glasheen is a frequent public speaker and podcast guest, sharing insights on generational purchasing behavior for clients including Perry Ellis International, NRF, Ohio State University, NYIT, Syracuse University, ASD Market Week, and many others. In the Wild West of SEO and AI-generated content, Glasheen doesn’t just navigate – she conquers. She likens the AI revolution to the eCommerce boom of the early aughts: “You either adapt or get bowled over by the tides of change.”

Gap + Katseye vs. AE + Sydney Sweeney

We could speculate about whether Gap’s Katseye ad was truly agnostic to the cultural discourse of our time until the cows come home. Both Gap ...
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The Greatest Irony of Retailing in 2025: Digital Transformation

If you’ve been to a grocery store lately, you may have noticed they are featuring neon lighting more synonymous with an Electric Dreams hellscape than ...
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Office Wear Isn’t What It Used to Be, Thank Goodness

Well, Gen Zs entered the workforce, and everyone (over the age of 45) seems to be weighing in on one thing: Gen Z isn’t exactly ...
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Indie Sleaze Still Having a Moment

If the staple of grunge core is tartan plaid, indie sleaze’s core staple is a pair of frayed black skinny jeans. Now that the trend ...
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American Eagle’s Sydney Sweeney Ad Spawns a Culture War

The American Eagle disaster proves that retailers can no longer afford to confuse stock market performance with DEI awareness. Not in an era when customers ...
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Which Next Gens Have Spending Power?

Generation X is better situated to survive the technological assault on consumers’ economic prospects. They may be leveraged between responsibilities to their aging parents and ...
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For Next Gens, Fandom=Trust

Trust is built in the quiet moments, researching a company’s comments on TikTok and the user-submitted product photos on their Amazon reviews. Loyalty, in turn, ...
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Gen Z Traditionalists: A Generational Misperception

Tapping into Gen Z’s purchasing power means acknowledging the ideological fault lines that run through the generation—and building assortments that don’t try to blur them ...
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