Author

Jasmine Glasheen

Jasmine Glasheen is a go-to retail and SaaS Content Strategist. With over a decade of thought leadership for top-tier retail news sites and fashion publications, she’s the powerhouse behind custom content strategies, blogs, and whitepapers for retail-adjacent businesses. Glasheen is a frequent public speaker and podcast guest, sharing insights on generational purchasing behavior for clients including Perry Ellis International, NRF, Ohio State University, NYIT, Syracuse University, ASD Market Week, and many others. In the Wild West of SEO and AI-generated content, Glasheen doesn’t just navigate – she conquers. She likens the AI revolution to the eCommerce boom of the early aughts: “You either adapt or get bowled over by the tides of change.”

retail crime

Retail Employee Safety and Organized Retail Crime

Retail crime and violence are rising in 2024, leaving employees unsafe and unsupported, with few crimes prosecuted and little incentive to report.
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Can Victoria’s Secret Win Over Gen Z?

Victoria’s Secret’s 2024 relaunch embraced inclusivity, comfort, and diversity to win over next-gen consumers and revive its iconic fashion show.
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What’s Next for the Peter Pan Generation?

Millennials, the Peter Pan generation, are reshaping aging with anti-aging products and fashion, brands need to cater to their youth-driven mindset.
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Gen X on bike looking at phone

OK Gen X: Purchasing Behavior of the Sandwich Generation 

Gen X, the "Sandwich Generation," values quality, brand loyalty, and transparency. Target them with value-driven marketing for lasting success.
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Next gen with star pimple patches

Next Gens’ Subversive Take on Skincare Routines

Next Gens' prioritize self-expression in skincare, embracing fun products like Starface patches while rejecting outdated beauty norms and routines.
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Gap's Latest Brand Reinvention Comeback Attempt

Gap’s Brand Reinvention Attempt

Gap's Brand Reinvention Attempt blends inclusivity, nostalgia, and strategy to reconnect with next-gen consumers and achieve renewed success.
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Generative AI Shopping Trends Chat GPT Image on Phone

How Generative AI Shopping Trends Boost Holiday Sales

Generative AI shopping trends boost holiday sales with AI tools for personalization, deal-finding, and tailored recommendations across platforms.
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kid playing on tablet

What’s Behind Redefining Gen Alpha Marketing Strategies?

Gen Alpha Marketing Strategies emphasize authenticity, respect, and sustainability, urging brands to build transparency, and genuine connections.
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