Author

Jasmine Glasheen

Jasmine Glasheen is a go-to retail and SaaS Content Strategist. With over a decade of thought leadership for top-tier retail news sites and fashion publications, she’s the powerhouse behind custom content strategies, blogs, and whitepapers for retail-adjacent businesses. Glasheen is a frequent public speaker and podcast guest, sharing insights on generational purchasing behavior for clients including Perry Ellis International, NRF, Ohio State University, NYIT, Syracuse University, ASD Market Week, and many others. In the Wild West of SEO and AI-generated content, Glasheen doesn’t just navigate – she conquers. She likens the AI revolution to the eCommerce boom of the early aughts: “You either adapt or get bowled over by the tides of change.”

Shein Gets Bookish with New Alibris Collab

The Shein-Alibris partnership points to a greater retail trend: product assortments as a branding move. As consumers navigate economic uncertainty, there’s a strong chance that ...
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Creeping Out Customers Is the New Normal

Generation Z seeks out unpolished emotional experiences from brands, but the same subversive societal critiques that pique next gen’s interest may alienate traditional consumers.
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Urban Outfitters’ New Store Design Is Far from the Mark

Urban Outfitters is launching a new store experience—one they insist is driven by “customer insight and market preferences.” Walk in and the whole thing feels ...
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Who Is Becca Bloom?

Bloom’s social media feeds share access to topics normally relegated to the insider knowledge of the privileged few. In so doing, Bloom makes her lavish ...
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The Oxymoron of Tech and Nostalgia

Consumers are deprioritizing retail authenticity and diving headfirst into escapism. A few extra fingers matter less to next gens than the emotional resonance of the ...
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The Overwhelm Era: Tech-Obsessed Brands Alienate Overstimulated Shoppers

Retailers say they’re digitally transforming to capture next gen shoppers’ loyalty. That’s because self-serving studies from digital solution providers have conditioned retailers to think that’s ...
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Gap + Katseye vs. AE + Sydney Sweeney

We could speculate about whether Gap’s Katseye ad was truly agnostic to the cultural discourse of our time until the cows come home. Both Gap ...
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The Greatest Irony of Retailing in 2025: Digital Transformation

If you’ve been to a grocery store lately, you may have noticed they are featuring neon lighting more synonymous with an Electric Dreams hellscape than ...
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