Author

Jasmine Glasheen

Jasmine Glasheen is a go-to retail and SaaS Content Strategist. With over a decade of thought leadership for top-tier retail news sites and fashion publications, she’s the powerhouse behind custom content strategies, blogs, and whitepapers for retail-adjacent businesses. Glasheen is a frequent public speaker and podcast guest, sharing insights on generational purchasing behavior for clients including Perry Ellis International, NRF, Ohio State University, NYIT, Syracuse University, ASD Market Week, and many others. In the Wild West of SEO and AI-generated content, Glasheen doesn’t just navigate – she conquers. She likens the AI revolution to the eCommerce boom of the early aughts: “You either adapt or get bowled over by the tides of change.”

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What’s Behind Redefining Gen Alpha Marketing Strategies?

Gen Alpha Marketing Strategies emphasize authenticity, respect, and sustainability, urging brands to build transparency, and genuine connections.
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mom and daughter skincare shopping

What’s Driving Gen Alpha Shopping Behaviors?

Gen Alpha Shopping Behaviors are influenced by millennial parents, brand loyalty, and sustainability, shaping the future of consumerism.
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young girl with pile of amazon packages

Get Ready for Gen Alpha Consumer Behavior Shifts

Gen Alpha consumer behavior is shaped by their focus on diversity, sustainability, and the demand for authentic, ethical brand practices.
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Stick a Pin in It: DTC Is DOA

Experiential retail is replacing pandemic-era online shopping fatigue with immersive, multisensory in-store experiences.
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Why Next Gens Buy During Times of Cautious Spending

Gen Z rigorously vets brands for authenticity, sustainability, and diversity before buying, influencing spending despite their cautious approach.
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Chloe Duckworth

Chloe Duckworth: Communicating Emotions with Tech

Chloe Duckworth’s Valence Vibrations uses AI and haptics to turn emotional data into physical signals, enhancing digital communication inclusivity.
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The Flip App Makes Every Customer an Influencer

The Flip app turns users into influencers, letting them earn from TikTok-style reviews, raising social commerce expectations despite questions of authenticity.
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Department Stores

MIA: Independent Makers in Department Stores

Retailers are courting Gen Z with independent brands' unique offerings but must manage these partnerships carefully for success.
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