Jasmine Glasheen

Jasmine Glasheen is a go-to retail and SaaS Content Strategist. With over a decade of thought leadership for top-tier retail news sites and fashion publications, she’s the powerhouse behind custom content strategies, blogs, and whitepapers for retail-adjacent businesses. Glasheen is a frequent public speaker and podcast guest, sharing insights on generational purchasing behavior for clients including Perry Ellis International, NRF, Ohio State University, NYIT, Syracuse University, ASD Market Week, and many others. In the Wild West of SEO and AI-generated content, Glasheen doesn’t just navigate – she conquers. She likens the AI revolution to the eCommerce boom of the early aughts: “You either adapt or get bowled over by the tides of change.”

Product Placements on Steroids

Product placement in film and television has changed drastically and the demand for these story-driven products is stronger than ever. A recent study by BENLabs ...
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Vyra Scher: A Startup Entrepreneur Overcoming the Odds

Today’s emerging brand founders face challenges around every corner. Vyra Scher is a transgender woman who faced multiple traumas in founding her startup hosiery and ...
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What The Taylor Swift Effect Tells Us About Branding

“The T Swift Effect” aka “The Taylor Effect” sounds like a seismic happening. If Taylor Swift has ever held a concert in your town, or ...
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REI and Dove Are Changing the Next-Gen Social Media Crisis

When did social media stop feeling like an option and start feeling like a responsibility? Few members of Generation Z and Gen Alpha, which include ...
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What Does TikTok Shop Mean for Ecommerce?

Brands currently spend $78.45 billion in video ads each year. The short-form video hosting service, TikTok, is making strides to secure its slice of the ...
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Online Marketplaces Attract Gen Z

Variety may be the spice of life, but is it the future of online shopping? Signs point to yes: Online retail marketplace sales in the ...
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Online DTC Sales Way Behind Established Brands

Established brands will comprise 79.4 percent of DTC ecommerce sales this year. And that’s not their only advantage: well-known, legacy brands will also grow nine ...
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Gen Z Fashion Looks from the Belly of the Beast

Gen Z fashion is a contentious topic. Even the question of whether social media has made Gen Z the most trend-conscious, or the most trend-immune ...
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