Author

Jasmine Glasheen

Jasmine Glasheen is a go-to retail and SaaS Content Strategist. With over a decade of thought leadership for top-tier retail news sites and fashion publications, she’s the powerhouse behind custom content strategies, blogs, and whitepapers for retail-adjacent businesses. Glasheen is a frequent public speaker and podcast guest, sharing insights on generational purchasing behavior for clients including Perry Ellis International, NRF, Ohio State University, NYIT, Syracuse University, ASD Market Week, and many others. In the Wild West of SEO and AI-generated content, Glasheen doesn’t just navigate – she conquers. She likens the AI revolution to the eCommerce boom of the early aughts: “You either adapt or get bowled over by the tides of change.”

Generation Z Entrepreneurs Highlight Style Bundles

One would think that personal styling would fall by the wayside during a time of economic uncertainty. It seems like this would be particularly true ...
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How Can Retailers Attract the Digital Generation?

When did a career in retail become so unappealing for young folks? Twenty years ago, a position in frontline retail was one of the best ...
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Helicopter Parents Drag Down the Frontline Retail Workforce

Helicopter Parents Drag Down the Frontline Retail Workforce

Helicopter parents are nothing new. From the first Cro-Magnon child that ventured out into the hunt, there was certainly an anxious mother standing behind that ...
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The Gen Z Communication Crisis

It’s time for some straight talk about Gen Z and retail. This isn’t about their ethical, social justice, and climate issues.  It’s about a current ...
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Quiet Luxury: The New Face of Normcore

In 2023, simplicity is a rebellion. Let’s talk about the trend that TikTok is calling the “old money aesthetic.” If #BarbieCore is the antithesis of ...
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The New Wave of Barbiecore

Pink. It was once viewed as the solitary color with which to express femininity. But as we get closer to the July 2023 release date ...
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Millennials Boost Online Luxury and Beauty

Millennial shoppers have never taken social norms at face value. From demanding values-based retail marketing to refusing to invest in homes they can’t afford, millennials ...
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DTC Changes Course and Comes to Department Stores

Remember when direct to consumer brands were all anyone could talk about? Warby Parker, Harry’s Shave Club, and a seemingly endless litany of subscription boxes ...
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