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You’ll Need a Video Game Strategy for Next Gens
The key to tapping into gaming communities is authenticity -- the most successful brand activations don’t just show a potential customer a product. They embed ...
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Office Wear Isn’t What It Used to Be, Thank Goodness
Well, Gen Zs entered the workforce, and everyone (over the age of 45) seems to be weighing in on one thing: Gen Z isn’t exactly ...
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The Downsizing of America: Kraft Heinz’s Breakup Is Just the Beginning
The Kraft Heinz downsizing gives retailers permission to finally act on that reality. Having to walk past 40,000+ items to select the 20 or so ...
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Why Retailers Are Becoming Political Casualties in Culture Wars
Crisis management has become a requisite strategy in today’s fractious marketplace. The socio-political landscape has become a minefield for retailers where one misstep can trigger ...
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The Soft Power Shift: What It Means for U.S. Brands
For U.S. brands, soft power is a valuable asset to be leveraged more effectively than competitors. U.S. brands may not be able to recreate centuries ...
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It’s U.S. Open Time: Pro Athletes Help Brands Win
Partnerships between brands and sports figures are becoming more popular, but now female athletes are starting to show a stronger ROI.
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Off the Shelf with Phil Lempert: Oreo & Reese’s – Really, Another Oreo?
What I'm seeing in the snack aisle right now is absolutely fascinating and really weird. Two of America's biggest snack rivals just did something that ...
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Is Drone Delivery the Last Mile Solution?
Regulation doesn’t erase the core question: Are drones actually the future of last-mile delivery, or are they another shiny object distracting retailers from more urgent ...
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