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Companion AI Is Your Direct Line to Gen Alpha
AI Girlfriend Scout, a paid subscription service, claims, “Whether you're looking for emotional support, entertaining conversation, or a judgment-free space to be yourself, this in-depth ...
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Ulta Beauty Scales Internationally with Space NK
Space NK is still growing at pace. Last year, its earnings increased 34 percent to $265 million, powered by growth in its under-25 consumer cohort, ...
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Why the Fed’s Policy Paralysis Threatens BTS and Holiday
The Federal Reserve's policy paralysis is creating a perfect storm for retailers heading into the most critical selling season of the year. Join Shelley and ...
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Toxic Crossroads for Retailers: PFAS, the Canary in the Chemical Coalmine
Retail doesn’t get to choose the larger policy environment, but it can shape its own brand integrity. In today’s fractured regulatory landscape, where politics drive ...
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Aspirationals Compromise Luxury Brands
For brands and conglomerates, such as LVMH and Kering, that have exposure to both aspirational and legacy luxury consumer segments, it’s essential to do a ...
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For Next Gens, Fandom=Trust
Trust is built in the quiet moments, researching a company’s comments on TikTok and the user-submitted product photos on their Amazon reviews. Loyalty, in turn, ...
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Gen Z Traditionalists: A Generational Misperception
Tapping into Gen Z’s purchasing power means acknowledging the ideological fault lines that run through the generation—and building assortments that don’t try to blur them ...
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Stop Chasing Normal: Disruption Is Your Opportunity
The retail apocalypse isn't coming—it's here, and survival depends on adaptation, not market dominance. Consumer behavior has fundamentally shifted beyond price sensitivity to a complex ...
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