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The Retail Marketing Test: AI or Human?
AI may replace some marketing functions as a more precise, cost-efficient way to reach and retain customers. Join Shelley and Greg Licciardi, Vice President of ...
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Facing the Facts: Workforce Mental Health Decline
Retailers have to take tangible metrics like productivity seriously as a red flag on employee wellbeing. Think about it: Can a disengaged retail worker in ...
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Are You Kwell? Are You Sure?
Fashion’s old engines—luxury department stores, fashion magazines, global catwalks—are sputtering. Like the sewing machine that migrated from New York to Kolkata in search of cheaper ...
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Hotel Chocolat and Knoops Face Off with Godiva
Hotel Chocolat’s Thirlwell described the acquisition of the 250-acre Rabot Estate in Saint Lucia and transforming it into a boutique hotel as “destiny.” After a ...
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The Power of Retail Influencers
Retail influencers drive online and in-store sales through live events, creator products, and authentic, staff-generated social media content.
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Wholesale Isn’t Dead, It’s Revitalizing Growth
Wholesale is evolving—brands thrive by embracing strategic partnerships over DTC myths, adapting to retail shifts and smarter merchandising.
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Retail’s New World Order: What’s Your Personal Data Worth?
Gen Z sees personal data as currency—sharing it for fun with friends, but demanding transparency and compensation from brands and retailers.
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Aging QVC Pins Its Dreams on TikTok
QVC bets on TikTok and its “Age of Possibility” campaign to reverse declining sales and reconnect with women over 50 amid steep losses.
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