Author
Pam Danziger

I always wanted to be a mystery writer following in the footsteps of Agatha Christie, Dorothy Sayers, Josephine Tey, Ellis Peters, Ngaio Marsh and Elizabeth George. A love of reading caused me to pursue an undergraduate degree in English Literature, then life got in the way after I began my graduate studies, so I took a break.
A decade of managing information centers for three companies followed, then a lateral shift into market research and setting up my company, Unity Marketing, to help unite marketers with their target customers through research information. That caused me to focus on the affluent consumers who generate over 60 percent of all spending, and the luxury market, which is largely their exclusive province.
Timberland 50th Anniversary Campaign or Getting Ready to Sell?
Pam Danziger
September 23, 2024
The Timberland 50th anniversary campaign hints at a potential sale by VF Corp due to ongoing concerns about the brand's financial performance.
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Memo to the Nordstrom Brothers: Sell Rack and Get Back to the Flagship Luxury Business
Pam Danziger
September 9, 2024
Nordstrom should sell its off-price Rack division and focus on revitalizing its flagship luxury stores to regain its status as a top luxury retailer.
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Nike Is Down on Its Heels
Pam Danziger
August 26, 2024
Nike is faltering as indie brands On and Hoka thrive with innovation, capturing market share and appealing to consumers seeking distinctiveness.
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Retail Superbrands from South Korea: Gentle Monster and Olive Young
Pam Danziger
August 22, 2024
South Korean brands Gentle Monster and Olive Young are innovating retail with unique stores and immersive experiences.
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Giorgio Armani and Dior Violate Workers’ Rights
Pam Danziger
July 25, 2024
Luxury brands like Giorgio Armani and Dior face allegations of exploiting workers' rights by sourcing from low-wage countries while marketing as "Made in Italy."
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Think Unified Commerce, Not Omnichannel
Pam Danziger
July 1, 2024
Unified commerce integrates front-end and back-end operations for a seamless customer experience, surpassing traditional omnichannel strategies.
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The Tension Between Conspicuous Consumption and Quiet Luxury
Pam Danziger
June 24, 2024
New luxury consumers favor logos; experts prefer understated brands. Learn more about how quiet luxury buying blends status and self-expression.
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Will GenAI Reshape Luxury Brands?
Pam Danziger
May 20, 2024
GenAI is set to transform luxury brands by integrating advanced tech. To stay relevant, brands must innovate using big data, AI, and focus on enhancing ...
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