Author

Pam Danziger

I always wanted to be a mystery writer following in the footsteps of Agatha Christie, Dorothy Sayers, Josephine Tey, Ellis Peters, Ngaio Marsh and Elizabeth George. A love of reading caused me to pursue an undergraduate degree in English Literature, then life got in the way after I began my graduate studies, so I took a break.

A decade of managing information centers for three companies followed, then a lateral shift into market research and setting up my company, Unity Marketing, to help unite marketers with their target customers through research information. That caused me to focus on the affluent consumers who generate over 60 percent of all spending, and the luxury market, which is largely their exclusive province.

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Timberland 50th Anniversary Campaign or Getting Ready to Sell?

The Timberland 50th anniversary campaign hints at a potential sale by VF Corp due to ongoing concerns about the brand's financial performance.
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Memo to the Nordstrom Brothers: Sell Rack and Get Back to the Flagship Luxury Business

Nordstrom should sell its off-price Rack division and focus on revitalizing its flagship luxury stores to regain its status as a top luxury retailer.
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Nike Is Down on Its Heels

Nike is faltering as indie brands On and Hoka thrive with innovation, capturing market share and appealing to consumers seeking distinctiveness.
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Retail Superbrands from South Korea: Gentle Monster and Olive Young

South Korean brands Gentle Monster and Olive Young are innovating retail with unique stores and immersive experiences.
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Workers’ Rights

Giorgio Armani and Dior Violate Workers’ Rights

Luxury brands like Giorgio Armani and Dior face allegations of exploiting workers' rights by sourcing from low-wage countries while marketing as "Made in Italy."
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Think Unified Commerce, Not Omnichannel

Unified commerce integrates front-end and back-end operations for a seamless customer experience, surpassing traditional omnichannel strategies.
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Quiet Luxury

The Tension Between Conspicuous Consumption and Quiet Luxury

New luxury consumers favor logos; experts prefer understated brands. Learn more about how quiet luxury buying blends status and self-expression.
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Will GenAI Reshape Luxury Brands?

GenAI is set to transform luxury brands by integrating advanced tech. To stay relevant, brands must innovate using big data, AI, and focus on enhancing ...
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