Author

Pam Danziger

I always wanted to be a mystery writer following in the footsteps of Agatha Christie, Dorothy Sayers, Josephine Tey, Ellis Peters, Ngaio Marsh and Elizabeth George. A love of reading caused me to pursue an undergraduate degree in English Literature, then life got in the way after I began my graduate studies, so I took a break.

A decade of managing information centers for three companies followed, then a lateral shift into market research and setting up my company, Unity Marketing, to help unite marketers with their target customers through research information. That caused me to focus on the affluent consumers who generate over 60 percent of all spending, and the luxury market, which is largely their exclusive province.

Second Hand

ThredUp and Vestiaire Lead in Second Hand

Learn more about how ThredUp & Vestiaire are leading the second-hand market, focusing on luxury & sustainability.
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Pandora’s Goal for Recycled Gold and Silver

Pandora CEO Lacik implements Phoenix strategy, achieving sustainability goals early. Recycled metals cut emissions, lead jewelry industry in ESG.
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LVMH

LVMH’s Next Step to Shape Pop Culture

Learn more about how luxury brand LVMH is aiming to shape pop culture
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Temu

Behind the Curtain: The Temu Superbowl Ad

Temu invites Americans to shop like billionaires. The problem is Temu must keep advertising at a fever-pitch to replace shoppers who fade away. Learn more ...
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DEI in Retail

DEI in Retail

Amidst layoffs and public scrutiny, DEI in Retail is undergoing reassessment as companies navigate complexities. Read on to learn more about balancing advocacy with profitability. ...
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Reversal of Fortune in the Luxury Market

The New Year has already been tough in the luxury market. The stock valuations of 18 out of 20 major luxury goods companies that Bank ...
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Lifestyle Branding: Tommy Bahama Practically Invented the Concept

Lifestyle Branding: How Tommy Bahama Practically Invented the Concept

Lifestyle branding is ubiquitous in marketing-speak circles. Companies spent over $7 billion on lifestyle advertising last year and are expected to allocate some $10 billion ...
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In the Evolving Retail Market, Opportunity Knocks for Luxury Disruptors

The luxury market, including its goods and experiences, will end the year up eight to 10 percent over 2022 at current exchange rates, which is ...
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