Author
Pam Danziger

I always wanted to be a mystery writer following in the footsteps of Agatha Christie, Dorothy Sayers, Josephine Tey, Ellis Peters, Ngaio Marsh and Elizabeth George. A love of reading caused me to pursue an undergraduate degree in English Literature, then life got in the way after I began my graduate studies, so I took a break.
A decade of managing information centers for three companies followed, then a lateral shift into market research and setting up my company, Unity Marketing, to help unite marketers with their target customers through research information. That caused me to focus on the affluent consumers who generate over 60 percent of all spending, and the luxury market, which is largely their exclusive province.
Retail Is Sick: It’s Time for Wellness
Pam Danziger
June 23, 2020
I recently participated in a retail webinar on wellness. My main message was that retailers limit themselves if they think of wellness just in terms ...
Read More →
Luxury, Post-Covid
Pam Danziger
June 8, 2020
Letting no crisis go to waste, the MBB big-three consulting firms – McKinsey & Company, Boston Consulting Group, and Bain & Company – have all ...
Read More →
Coronavirus Has Pushed A Rapidly Growing List of Retailers to the Edge
Pam Danziger
April 13, 2020
With consumers\’ heightened awareness of the danger of being in confined places with strangers, it is highly unlikely they will flock to stores and malls ...
Read More →
Starbucks Wuhan Success Story
Pam Danziger
March 30, 2020
The United States has hit the pause button on the economy literally. On March 16 President Trump asked Americans to call a halt to their ...
Read More →
How to Revive Malls After the Coronavirus Lifts
Pam Danziger
March 11, 2020
The coronavirus has cast a pall over malls, adding insult to injury for many of the nation\’s malls already under siege. Dr. Nancy Messonnier, Director ...
Read More →
Amazon’s Luxury Folly
Pam Danziger
February 4, 2020
No question, every successful entrepreneur has a certain amount of madness and the more successful they are, the madder. Using that measure, Jeff Bezos, who ...
Read More →
Harnessing Retail’s Girl Power
Pam Danziger
January 19, 2020
We\’ve all heard the statistics: Women account or influence between 70-to-80 percent of all household spending. In retail, women outnumber men on the sales floor ...
Read More →
Can Lululemon Be to Men What It Is to Women, Or Does It Even Matter?
Pam Danziger
January 5, 2020
Back in 2014 when Lululemon introduced its first line of men\’s wear, it had a lot of people scratching their heads. At the time, Brian ...
Read More →