Author

Jasmine Glasheen

Jasmine Glasheen is a go-to retail and SaaS Content Strategist. With over a decade of thought leadership for top-tier retail news sites and fashion publications, she’s the powerhouse behind custom content strategies, blogs, and whitepapers for retail-adjacent businesses. Glasheen is a frequent public speaker and podcast guest, sharing insights on generational purchasing behavior for clients including Perry Ellis International, NRF, Ohio State University, NYIT, Syracuse University, ASD Market Week, and many others. In the Wild West of SEO and AI-generated content, Glasheen doesn’t just navigate – she conquers. She likens the AI revolution to the eCommerce boom of the early aughts: “You either adapt or get bowled over by the tides of change.”

Gen Z Doesn’t Want Retailers’ Platitudes

Sorry, mall-based retailers… Gen Z is just not that into you. Yet don’t take this to mean that they don’t visit your stores. Gen Z ...
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Makers Dominate the Entry Level Luxury Market

The luxury market has been built on exclusivity. The U.S. is still the largest global luxury market and luxury sector sales continue to soar – ...
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No Clothes in the Resale Closet

I went to a local thrift store yesterday and noticed a phenomenon that can be seen across resale stores worldwide. Complete shelving fixtures were empty. ...
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Where Rent the Runway Went Wrong

“Designer rentals starting at $30,” Rent the Runway’s website proclaims. A quick scan of the site shows free rental coverage, free dry cleaning… what’s a ...
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Generation Alpha Steps Up to the Plate

Members of Generation Alpha were born after 2010, so the oldest members of this generation are about to enter their teen years. They’ve been dubbed ...
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Prioritizing Brand Protection Before the Holiday Rush

Counterfeits pose a dangerous threat to any retail brand. Since every single sale is a pivotal branding opportunity, especially for young, burgeoning eCommerce brands, an ...
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Are Facebook and Instagram Toxic for Young Consumers?

Social media can be toxic for young consumers, and some platforms are worse than others. The Facebook empire, in particular, has been in the hot ...
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Psycho Bunny Doubles Down on Physical Stores

What can we make of a brand that’s taking a look at everything else that’s happening in the retail industry and doing the exact opposite? ...
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