Author

Jasmine Glasheen

Jasmine Glasheen is a go-to retail and SaaS Content Strategist. With over a decade of thought leadership for top-tier retail news sites and fashion publications, she’s the powerhouse behind custom content strategies, blogs, and whitepapers for retail-adjacent businesses. Glasheen is a frequent public speaker and podcast guest, sharing insights on generational purchasing behavior for clients including Perry Ellis International, NRF, Ohio State University, NYIT, Syracuse University, ASD Market Week, and many others. In the Wild West of SEO and AI-generated content, Glasheen doesn’t just navigate – she conquers. She likens the AI revolution to the eCommerce boom of the early aughts: “You either adapt or get bowled over by the tides of change.”

The Shape of Things to Come

To the terror of millennials everywhere, Gen Z has officially canceled the skinny jean. Denim’s wider silhouette is only eclipsed by the flamboyant nature of ...
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Walmart and Amazon Vie for Fashion Crown

What a difference a year makes. Amazon recently eclipsed Walmart as the retailer with the highest apparel sales, and its growth doesn’t show signs of ...
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Why Legacy Retailers Are Moving to TikTok and Other Video Tools

Email marketing is dead. A full inbox causes stress and anxiety, and it doesn’t facilitate purchasing. This is especially true among next-gens, who prefer almost ...
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Is the “Self-Love” Industrial Complex Here to Stay?

The term “self-love” has been applied to everything from showing more skin to using a meal planning journal. But marketing is no longer centered around ...
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Nike/Louis Vuitton Marry Luxury and Streetwear. Will Consumers Support the Wedding?

Luxury and streetwear are not a new combination. But with Dior, Louis Vuitton, Vetements, and more jumping aboard the streetwear bandwagon, it is undeniably the ...
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Is J.Crew Adapting, Or Abandoning its Signature Style?

J.Crew was one of the most beloved brands of the early aughts. But the preppy retailer fell hard and fast, filing for bankruptcy during the ...
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The Mom Whisperer: Evereve\’s Secret Sauce

How many retailers do you know that were founded and inspired by a woman who found herself crying alone with a baby stroller in a ...
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The Retail Workforce of the Future

Millennials and Gen Z make up around half of the global workforce. Many are frontline retail workers whose jobs were impacted during the pandemic. Whether ...
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