Author

Jasmine Glasheen

Jasmine Glasheen is a go-to retail and SaaS Content Strategist. With over a decade of thought leadership for top-tier retail news sites and fashion publications, she’s the powerhouse behind custom content strategies, blogs, and whitepapers for retail-adjacent businesses. Glasheen is a frequent public speaker and podcast guest, sharing insights on generational purchasing behavior for clients including Perry Ellis International, NRF, Ohio State University, NYIT, Syracuse University, ASD Market Week, and many others. In the Wild West of SEO and AI-generated content, Glasheen doesn’t just navigate – she conquers. She likens the AI revolution to the eCommerce boom of the early aughts: “You either adapt or get bowled over by the tides of change.”

J. Peterman’s Retro Style Meets a New Era of Customers

Is J. Peterman a brand, a Seinfeld character, or glimpse into retail’s aspirational past? The answer to this question depends on who you ask. In ...
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Retailers’ Policies Deter Memberships

“Never again,” I told myself as a I struggled not to grind my teeth. I was ten minutes into a phone call with the Fabletics ...
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The Social Media Networks We Grew Up with Aren’t Cool Anymore

I clearly remember first time I was told Facebook was for “old people.” I was at Mayfair Mall in Milwaukee, Wisconsin with my Gen Z ...
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Dress Codes Are Back, But Consumer Response Is Mixed

Retail operates like a pendulum. For years, the fashion pendulum has been swinging towards the hyper-casual. I wrote about the alleged “death of athleisure” as ...
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Will Gen Z’s Mental Health Challenges Bring About Societal Change?

What does it take to create revolution? The answer, in part, is the willingness to buck against societal norms in ways that put one’s own ...
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The LARPing World Comes to Mainstream Retail

LARP or Live Action Roleplay is no longer relegated to creative high schoolers in parking lots. As we emerge from the pandemic, consumers of all ...
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Learning from Collusion: The Gen Z Darling Brand

Want to see a brand that embodies every single facet of the next-gen purchasing ethos? Look no further than Collusion, the most successful brand in ...
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H&M Tries to Amazonify Operations by Hosting Competing Brands

Although they say they don’t care about conformity, next-gen consumers sure are thirsty for access to hot ticket brands. H&M is the latest online fashion ...
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