Author

Jasmine Glasheen

Jasmine Glasheen is a go-to retail and SaaS Content Strategist. With over a decade of thought leadership for top-tier retail news sites and fashion publications, she’s the powerhouse behind custom content strategies, blogs, and whitepapers for retail-adjacent businesses. Glasheen is a frequent public speaker and podcast guest, sharing insights on generational purchasing behavior for clients including Perry Ellis International, NRF, Ohio State University, NYIT, Syracuse University, ASD Market Week, and many others. In the Wild West of SEO and AI-generated content, Glasheen doesn’t just navigate – she conquers. She likens the AI revolution to the eCommerce boom of the early aughts: “You either adapt or get bowled over by the tides of change.”

Sustainability Can Be Deceptive

There are so many conflicting messages about retail sustainability that it’s hard to know what’s real. This is by design. Some messages encourage customers to ...
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LoveShackFancy’s Real World Brand Advocates

Much like the cottagecore trend that came onto the radar a few years ago, LoveShackFancy is selling more than just a frilly pink dress –– ...
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Hit Show Euphoria Alters Next Gen Fashion Landscape

It doesn’t get any cooler than HBO’s hit show Euphoria. With high school age characters in no-holds-barred scenarios, the series follows the life of a ...
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High Times for Cannabis in the Retail Industry

Cannabis has come of age and on the “high” heels of 4/20, the cannabis insiders’ unofficial/official holiday, fashion retailers should take note. The 2022 Cannabis ...
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Discounting, Sustainability, and the Grey Economy: A Reconciliation

How do we reconcile consumers’ sustainability obsession with booming off-price sales? Recent data from Meta show that consumers are 1.3 times more likely to purchase ...
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Sephora and Kohl’s: Mismatched?

The groundbreaking Sephora and JC Penney collaboration has ended. And then just as quickly, Kohl’s tripled down on their in-store Sephoras, with plans to expand ...
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Fenty’s New Mall Stores Have a Lot to Teach Us

Rihanna’s intimates brand, Savage X Fenty, opened its first physical store at Fashion Show Mall in Las Vegas, Nevada in January. Four more locations are scheduled ...
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Gen Z Doesn’t Want Retailers’ Platitudes

Sorry, mall-based retailers… Gen Z is just not that into you. Yet don’t take this to mean that they don’t visit your stores. Gen Z ...
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