Author

Jasmine Glasheen

Jasmine Glasheen is a go-to retail and SaaS Content Strategist. With over a decade of thought leadership for top-tier retail news sites and fashion publications, she’s the powerhouse behind custom content strategies, blogs, and whitepapers for retail-adjacent businesses. Glasheen is a frequent public speaker and podcast guest, sharing insights on generational purchasing behavior for clients including Perry Ellis International, NRF, Ohio State University, NYIT, Syracuse University, ASD Market Week, and many others. In the Wild West of SEO and AI-generated content, Glasheen doesn’t just navigate – she conquers. She likens the AI revolution to the eCommerce boom of the early aughts: “You either adapt or get bowled over by the tides of change.”

Online Marketplaces Attract Gen Z

Variety may be the spice of life, but is it the future of online shopping? Signs point to yes: Online retail marketplace sales in the ...
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Online DTC Sales Way Behind Established Brands

Established brands will comprise 79.4 percent of DTC ecommerce sales this year. And that’s not their only advantage: well-known, legacy brands will also grow nine ...
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Gen Z Fashion Looks from the Belly of the Beast

Gen Z fashion is a contentious topic. Even the question of whether social media has made Gen Z the most trend-conscious, or the most trend-immune ...
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Generation Z Entrepreneurs Highlight Style Bundles

One would think that personal styling would fall by the wayside during a time of economic uncertainty. It seems like this would be particularly true ...
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How Can Retailers Attract the Digital Generation?

When did a career in retail become so unappealing for young folks? Twenty years ago, a position in frontline retail was one of the best ...
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Helicopter Parents Drag Down the Frontline Retail Workforce

Helicopter Parents Drag Down the Frontline Retail Workforce

Helicopter parents are nothing new. From the first Cro-Magnon child that ventured out into the hunt, there was certainly an anxious mother standing behind that ...
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The Gen Z Communication Crisis

It’s time for some straight talk about Gen Z and retail. This isn’t about their ethical, social justice, and climate issues.  It’s about a current ...
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Quiet Luxury: The New Face of Normcore

In 2023, simplicity is a rebellion. Let’s talk about the trend that TikTok is calling the “old money aesthetic.” If #BarbieCore is the antithesis of ...
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