EU Dispatch: European Luxury Feels the Heat
Fashion brands are facing the prospect of higher inventory costs thanks to an EU ban on destroying unsold apparel, accessories and footwear. As of July 19, large companies are now prohibited from incinerating or sending unsold products to landfill. Why major brands ever thought this was morally justifiable is another question. The new rules also cover customer returns and force fashion retailers to prioritize selling products through discounts or alternative markets, donating them or preparing them for reuse.
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