Where Is Gen Z Watching Ads?
The ads that actually capture Gen Z’s attention aren’t on the social platforms you’d expect—and that can make all the difference for brands. YouTube is unlike social feeds, where it’s easy to swipe past sponsored posts in a split second, Viewers often have to watch at least part of an ad before getting to the content they clicked on.
The Latest Retail Industry Insights and Analysis
Don’t Count Shein Out, Yet
The business world thinks Shein’s recent Hong Kong IPO —which valued the Chinese ecommerce fashion giant at only a quarter
Tim Cook: The Robin Report Retail Hit of the Week, 9. 5. 26
With the possible exception of Greg Abel following Warren Buffet, there’s probably been no tougher succession with more pressure than
A Visionary Designer Engineers a Radical Ganni Sneaker
Join Haley and Maria as they dig into her journey of developing bio-based engineering and design with tech advanced tools.
Listen Up
Retail Unwrapped
Our weekly podcast with Shelley E. Kohan, & guests. Available on your favorite podcast platforms.
Experience
The Summer of Ludd
The reinvigorated Luddite movement (after 216 years) has some clear messaging to business leaders. The retail industry has a new,
Retail Media: Retail Hype
Retail media is a money grab dressed up as innovation. The industry likes to talk about enhancing the shopper journey,
Opportunity Knocks: Luxury-Branded Cruises
Luxury brands are recognizing the strategic importance of cruises by investing in experiences that combine “being” with “having” in a
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Opinion
What Now? What to Do
Tariff-driven cost inflation is likely here to stay, and now, with an ongoing Iranian war, potentially explosive expense inflation is
Tariff Chaos and the Widening Gyre
How does a business leader who may have just breathed a sigh of post-Covid-19 relief in early 2026, only to
What Now? What to Do
Tariff-driven cost inflation is likely here to stay, and now, with an ongoing Iranian war, potentially explosive expense inflation is
Tariff Chaos and the Widening Gyre
How does a business leader who may have just breathed a sigh of post-Covid-19 relief in early 2026, only to
New Episodes Weekly
The Retail Unwrapped Podcast
Retail insights on-the-go, with Shelley E. Kohan. Available on your favorite podcast platforms.
From Our Partners
Placer’s 10 Brands to Watch + 3 Surprises
Check out Placer.ai’s latest enlightening report on the 10 Top Brands to Watch in 2025 when it comes to retail
How LoveShackFancy and WeWoreWhat Are Crushing Consumer Engagement
Watch and learn LoveShackFancy and WeWoreWhat are building engagement and social media strategies that matter to today’s younger consumer.
Technology
AI Agents: Trusted or Transactional?
AI assistants could do what retail media networks promise but often fail to deliver: increase basket size without making shoppers
Comments Drive Gen Z’s Purchases
Gen Z is turning to the comment sections for trusted product recommendations. A recommendation from a regular person is more
TikTok Shop: Little Luxury Treats
TikTok Shop has become the ideal environment for this shift toward affordable luxury because it combines product discovery, education, entertainment,
Management
Profile in Resilience: T Robinson, Serial Disruptor
T’s professional journey has been spontaneous: “I would say that if you look at my career trajectory, no one could
Buc-ee’s: The Robin Report Retail Miss of the Week (Again) 8. 29. 26
We don’t usually call out a company twice in a month, but honestly this deserves it. We recently cited Buc-ee’s
Operations
Nike: The Robin Report Retail Miss of the Week, 8. 22. 26
Hey, don’t get us wrong, we’re all in favor of retailers testing new store concepts and experimenting with different formats.
Buc-ee’s: The Robin Report Retail Miss of the Week, 8. 8. 26
We get that companies want to protect their valuable brand names, but Buc-ee’s, really? Over the past few months, they’ve
Return on Experience by Store Design
Are you sure you’re measuring what matters? Talk to the finance team, and they have entrenched benchmarks defining a brand’s