Luxury Brands Play the Celebrity Card for Gen Z

Luxury Brands Play the Celebrity Card for Gen Z

Great brands target Gen Z through the celebrities we obsess over, building campaigns designed to go viral and get reposted. Luxury advertising is catching up and is playing into the larger social media advertising landscape, functioning as cultural content. But do they always get it right?

The Latest Retail Industry Insights and Analysis

147

The AI-Empowered Store

Join Shelley and Stephanie Cegielski, Vice President of Public Relations and Industry Education at ICSC as they dig into the

Listen Up

Retail Unwrapped

Our weekly podcast with Shelley E. Kohan, & guests. Available on your favorite podcast platforms.

Experience
Get the Daily Report

Subscribe to The Robin Report and get our latest retail insights delivered right to your inbox.

We will never send you spam or share your info. 

Opinion

a woman with blonde hair and a microphone
New Episodes Weekly

The Retail Unwrapped Podcast

Retail insights on-the-go, with Shelley E. Kohan. Available on your favorite podcast platforms. 

From Our Partners

Technology

Sephora Pioneers BeautyTech

Sephora Pioneers BeautyTech

French beauty retailer Sephora is doubling down on stores while simultaneously accelerating its investment in AI, conversational commerce and digital

Woolworths Chatbot Went Rogue

Woolworths’ Chatbot Went Rogue

Research on human-computer interaction has consistently found that people respond positively to interfaces that feel conversational and warm, while younger

Management

Gen Z May Be Your Next Boss

Gen Z May Be Your Next Boss

Next gen managers prioritize transparency and workplace flexibility, and their aversion to top-down management models means they’re empathetic and amenable

Operations

Real Estate Rethink

Real Estate Rethink

A retailer’s physical footprint is its largest forward-looking capital exposure on the balance
sheet. The retail footprint is not

Scroll to Top
Skip to content