Tim Baxter Insights from a Retail Visionary

Tim Baxter: Insights from a Retail Visionary

Reimagining the retail model has often been a fool’s errand, constrained by resources and lack of imagination. Short-term goals often cloud the vision required to reverse the tired paradigm; it’s better to put the customer first and the immediate P&L second. Many brands have lost their way, and the best physical retail works well when someone’s done all the thinking for the customer.

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