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How Does The Vermont County Store Keep Going?

Listen in as Shelley and Eliot reveal how the Orton family has resisted the temptation compromise their values in a screen-driven, digital marketplace. Their conversation gives a voice to deeply held values, classic, wearable clothes, and a retail ethos (including a customer bill of rights) that survives the test of time.

The Latest Retail Industry Insights and Analysis

Sleep No More A Tale of Self Destruction

Sleep No More: A Tale of Self-Destruction

It is mind-boggling that a vertically integrated direct-to-consumer industry disruptor, generating 70 percent margins on a brilliantly conceived offering, ended

Decoding Hyper Goo Maximalism

Decoding Hyper Goo Maximalism

A lot of companies think that loud and messy and customizable and, honestly, an unserious aesthetic proves a human actually

T Robinson: Outspoken Outlier

Three companies built and sold with more than $200 million in sales. Refreshingly honest, T says part of her career

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Retail Unwrapped

Our weekly podcast with Shelley E. Kohan, & guests. Available on your favorite podcast platforms.

Experience
HMs Subculture Collabs

H&M’s Subculture Collabs

H&M’s pivot toward ongoing partnerships with niche designers and independent collectives marks a fundamental shift in its retail strategy: it’s

Why Brand Clarity Matters

Why Brand Clarity Matters

Brand clarity improves the customer experience because it removes any friction the customer consciously notices. Clarity defines space and place,

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Opinion

What Now What to Do

What Now? What to Do

Tariff-driven cost inflation is likely here to stay, and now, with an ongoing Iranian war, potentially explosive expense inflation is

What Now What to Do

What Now? What to Do

Tariff-driven cost inflation is likely here to stay, and now, with an ongoing Iranian war, potentially explosive expense inflation is

a woman with blonde hair and a microphone
New Episodes Weekly

The Retail Unwrapped Podcast

Retail insights on-the-go, with Shelley E. Kohan. Available on your favorite podcast platforms. 

From Our Partners

Technology

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Gaming AI Search

Join Shelley and Heather Holmes, Founder of Publicity for Good, as they unpack how brands need to think like their

147

The AI-Empowered Store

Join Shelley and Stephanie Cegielski, Vice President of Public Relations and Industry Education at ICSC as they dig into the

Management

T Robinson: Outspoken Outlier

Three companies built and sold with more than $200 million in sales. Refreshingly honest, T says part of her career

Operations

Return on Experience by Store Design

Return on Experience by Store Design

Are you sure you’re measuring what matters? Talk to the finance team, and they have entrenched benchmarks defining a brand’s

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