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Trendwatch: Behind-the-Scenes Video
Behind-the-scenes-footage (BTS) chips away at the ‘us versus them’ aspect of the production and marketing funnel by inviting customers into the creative process. It can ...
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Golden Goose Gets Gen Z
Golden Goose describes itself as a "Next Gen global luxury company," a positioning that aligns with broader shifts in luxury consumption. Intrinsic experiential value, personal ...
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Kimberly Shenk, CEO, Novi: Service Before Self
Kimberly Shenk has never taken the expected path. A data scientist and former Air Force captain, she has carried the military's ethos of service before ...
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When AI Amplifies Retail Dysfunction
New systems cannot replace bad processes and a misaligned culture to compete for success. When owning a process matters more than solving a problem, and ...
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Nordstrom: The Robin Report Retail Hit of the Week 7.11.26
It’s a celebration on so many levels, and Pete and Erik Nordstrom are the hosts, with heartfelt thanks to their loyal customers. Any other retail ...
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Spoiler Alert: Stop Chasing AI and Clean Up Your Store First
Join Shelley and Mark Cohen, TRR contributor and former Director of Columbia University's Retail Studies Program, as they challenge the industry's obsession with technology and ...
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Following the Leader Is Not Leadership
Why do results worth admiring almost never look like wins when the bet is placed? What happened along the way that transformed a perceived loss ...
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Brandy Melville Is a Gen Z Outlier
For many retailers, removing fitting rooms would risk customer frustration and dissatisfaction. However, Brandy Melville has never operated like most retailers. Detached and apathetic customer ...
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