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TikTok Shop: Little Luxury Treats
TikTok Shop has become the ideal environment for this shift toward affordable luxury because it combines product discovery, education, entertainment, and purchasing into a single ...
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JCPenney: The Robin Report Retail Miss of the Week, 7. 18.26
Like many people, we want JCPenney to succeed; there are some good pros there and they have been working hard to turn this thing around. ...
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Why an AI Agent Is More Trusted
Join Shelley and Shiv Gupta, Chief Analytics and Solutions Officer at Volute Group, as they explore how AI is used as a confessional when consumers ...
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Trendwatch: Behind-the-Scenes Video
Behind-the-scenes-footage (BTS) chips away at the ‘us versus them’ aspect of the production and marketing funnel by inviting customers into the creative process. It can ...
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Golden Goose Gets Gen Z
Golden Goose describes itself as a "Next Gen global luxury company," a positioning that aligns with broader shifts in luxury consumption. Intrinsic experiential value, personal ...
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Kimberly Shenk, CEO, Novi: Service Before Self
Kimberly Shenk has never taken the expected path. A data scientist and former Air Force captain, she has carried the military's ethos of service before ...
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When AI Amplifies Retail Dysfunction
New systems cannot replace bad processes and a misaligned culture to compete for success. When owning a process matters more than solving a problem, and ...
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Nordstrom: The Robin Report Retail Hit of the Week 7.11.26
It’s a celebration on so many levels, and Pete and Erik Nordstrom are the hosts, with heartfelt thanks to their loyal customers. Any other retail ...
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