Got it
Thank You
We’ve received your form submission. In the meantime, catch up on the latest content.
So, What Are Retailers Doing With All Those Tariff Refunds?
Billions of dollars’ worth of refunds have been issued, and America’s retailers have used
Read More →
Petco: The Robin Report Retail Miss of the Week, 9. 12. 26
Apparently, the marketing and promotion planning folks at Petco never studied their retail history about programs that went terribly wrong or they would have never ...
Read More →
Brand Drift and the Risks of AI Marketing
Join Shelley and Karen Leland, founder of Sterling Marketing Group and author of “The Brand Mapping Strategy,” as they unpack why reinvigorating a brand beats ...
Read More →
Old Navy Is Caught In a Doom Loop
Old Navy’s move into beauty isn’t reinvention — it’s dilution. A mature brand adding tangential categories without fixing its core may help it hold on ...
Read More →
J. Peterman: The Most Famous Fictional Retailer in America
The famed mail-order catalog was a better TV plotline than a retailer, and it appears to have made its last curtain call. Its real-life hero, ...
Read More →
Where Is Gen Z Watching Ads?
The ads that actually capture Gen Z’s attention aren’t on the social platforms you’d expect—and that can make all the difference for brands. YouTube is ...
Read More →
Don’t Count Shein Out, Yet
The business world thinks Shein’s recent Hong Kong IPO —which valued the Chinese ecommerce fashion giant at only a quarter of its 2022 high—is a ...
Read More →
Tim Cook: The Robin Report Retail Hit of the Week, 9. 5. 26
With the possible exception of Greg Abel following Warren Buffet, there's probably been no tougher succession with more pressure than what Tim Cook faced when ...
Read More →