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Mecca: Australia’s Retail Trailblazer
Beauty retailer Mecca hasn't tried to copy anyone else. It’s critical for every retailer to find its own way based on its leadership, vision, talent, ...
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Novig: The Robin Report Retail Miss of the Week, 9. 19. 26
Hey, we get that wherever Sydney Sweeney goes controversy follows. Companies who have used her in their marketing think they are getting good publicity when ...
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Can AI Be Trusted?
Join Shelley and Karen Leland, founder of Sterling Marketing Group and author of “The Brand Mapping Strategy,” as they unpack why reinvigorating a brand beats ...
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When Luxury’s Brand Ambassadors Become Adversaries
The luxury industry has traditionally positioned employees as brand ambassadors. But employees cannot convincingly represent a brand they can’t relate to or no longer believe ...
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What’s Going On in All Those AI Factories Centers?
You may already know this, you possibly don’t want to know this, but you definitely need to know this. Tokens are quietly becoming the basic ...
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Mara Sirhal: Leading Through Self-Reflection
Mara Sirhal is SVP Merchandising Home at Target and candidly describes the retail business as tough; consumer count is declining. leadership teams often aren’t aligned, ...
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So, What Are Retailers Doing With All Those Tariff Refunds?
Billions of dollars’ worth of refunds have been issued, and America’s retailers have used
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Petco: The Robin Report Retail Miss of the Week, 9. 12. 26
Apparently, the marketing and promotion planning folks at Petco never studied their retail history about programs that went terribly wrong or they would have never ...
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