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Woolworths’ Chatbot Went Rogue
Research on human-computer interaction has consistently found that people respond positively to interfaces that feel conversational and warm, while younger shoppers are especially comfortable chatting ...
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Retail in 2028: A Foresight Report
Foresight is a critical tool right now. Our assumption is that a future, serious economic shock sits firmly within the zone of plausibility. Should an ...
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Millennials Just Turned 40
As a “geriatric” millennial now pushing 40, my generation has been pathologized by analysts since we got our first cellphones in our early teens. Millennials ...
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Kroger vs. Walmart: The War Grocery Didn’t Anticipate
The grocery industry has spent three years watching Kroger struggle through a failed merger, a leadership crisis, a botched automation strategy, and the slow erosion ...
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Allbirds: The Robin Report Retail Miss of the Week, 01. 04. 26
By starting out being worth $4 billion. Allbirds, the DTC footwear brand that hit the market 11 years ago with a huge splash as part ...
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Yeti Takes a Long View to Protect Its Brand
Join Shelley and Bill Neff, Head of Marketing at Yeti, as they pull back the curtain on why one of the most admired consumer brands ...
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American Girl Revamp Proves Dolls Are Still Controversial
Wealthy children could have an unparalleled immersive retail experience with historical relevance and a matching doll to take home and show off to the neighbors. ...
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12 Emerging Rules and Predictions for Retail
We have spent the last decade obsessed with the "how" of commerce. We chased the frictionless transaction, lightning-fast delivery, and the algorithmic precision of the ...
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