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The Slow Burn in Retail
The thing about slow burns is that they are usually unnoticeable until it’s too late. Think of a forest fire. In context of retail, we ...
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The Hidden Threat of the Cyclospora Outbreak
Who's watching the lettuce? A market that's learned it can shrug off a cyclospora headline in one quarter is also a market that isn't anticipating ...
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EU’s Backlash Against Asia
Asia’s infatuation with Western expansion has hit a few speed bumps. EU legislators and watchdogs have put guardrails in place against the proliferation of cheap, ...
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TikTok Shop: Little Luxury Treats
TikTok Shop has become the ideal environment for this shift toward affordable luxury because it combines product discovery, education, entertainment, and purchasing into a single ...
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JCPenney: The Robin Report Retail Miss of the Week, 7. 18.26
Like many people, we want JCPenney to succeed; there are some good pros there and they have been working hard to turn this thing around. ...
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Why an AI Agent Is More Trusted
Join Shelley and Shiv Gupta, Chief Analytics and Solutions Officer at Volute Group, as they explore how AI is used as a confessional when consumers ...
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Trendwatch: Behind-the-Scenes Video
Behind-the-scenes-footage (BTS) chips away at the ‘us versus them’ aspect of the production and marketing funnel by inviting customers into the creative process. It can ...
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Golden Goose Gets Gen Z
Golden Goose describes itself as a "Next Gen global luxury company," a positioning that aligns with broader shifts in luxury consumption. Intrinsic experiential value, personal ...
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