Author
Pam Danziger
															I always wanted to be a mystery writer following in the footsteps of Agatha Christie, Dorothy Sayers, Josephine Tey, Ellis Peters, Ngaio Marsh and Elizabeth George. A love of reading caused me to pursue an undergraduate degree in English Literature, then life got in the way after I began my graduate studies, so I took a break.
A decade of managing information centers for three companies followed, then a lateral shift into market research and setting up my company, Unity Marketing, to help unite marketers with their target customers through research information. That caused me to focus on the affluent consumers who generate over 60 percent of all spending, and the luxury market, which is largely their exclusive province.
Will GenAI Reshape Luxury Brands?
					
			
																				
			Pam Danziger		
				
																						
			May 20, 2024		
				
		
		
			GenAI is set to transform luxury brands by integrating advanced tech. To stay relevant, brands must innovate using big data, AI, and focus on enhancing ...		
					
					
														
									
								
													
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						ThredUp and Vestiaire Lead in Second Hand
					
			
																				
			Pam Danziger		
				
																						
			May 14, 2024		
				
		
		
			Learn more about how ThredUp & Vestiaire are leading the second-hand market, focusing on luxury & sustainability. 		
					
					
														
									
								
													
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						Pandora’s Goal for Recycled Gold and Silver
					
			
																				
			Pam Danziger		
				
																						
			April 24, 2024		
				
		
		
			Pandora CEO Lacik implements Phoenix strategy, achieving sustainability goals early. Recycled metals cut emissions, lead jewelry industry in ESG.		
					
					
														
									
								
													
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						LVMH’s Next Step to Shape Pop Culture
					
			
																				
			Pam Danziger		
				
																						
			April 3, 2024		
				
		
		
			Learn more about how luxury brand LVMH is aiming to shape pop culture		
					
					
														
									
								
													
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						Behind the Curtain: The Temu Superbowl Ad
					
			
																				
			Pam Danziger		
				
																						
			March 12, 2024		
				
		
		
			Temu invites Americans to shop like billionaires. The problem is Temu must keep advertising at a fever-pitch to replace shoppers who fade away. Learn more ...		
					
					
														
									
								
													
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						DEI in Retail
					
			
																				
			Pam Danziger		
				
																						
			March 7, 2024		
				
		
		
			Amidst layoffs and public scrutiny, DEI in Retail is undergoing reassessment as companies navigate complexities. Read on to learn more about balancing advocacy with profitability. ...		
					
					
														
									
								
													
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						Reversal of Fortune in the Luxury Market
					
			
																				
			Pam Danziger		
				
																						
			February 8, 2024		
				
		
		
			The New Year has already been tough in the luxury market. The stock valuations of 18 out of 20 major luxury goods companies that Bank ...		
					
					
														
									
								
													
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						Lifestyle Branding: How Tommy Bahama Practically Invented the Concept
					
			
																				
			Pam Danziger		
				
																						
			February 1, 2024		
				
		
		
			Lifestyle branding is ubiquitous in marketing-speak circles. Companies spent over $7 billion on lifestyle advertising last year and are expected to allocate some $10 billion ...		
					
					
														
									
								
													
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