Author
Pam Danziger
I always wanted to be a mystery writer following in the footsteps of Agatha Christie, Dorothy Sayers, Josephine Tey, Ellis Peters, Ngaio Marsh and Elizabeth George. A love of reading caused me to pursue an undergraduate degree in English Literature, then life got in the way after I began my graduate studies, so I took a break.
A decade of managing information centers for three companies followed, then a lateral shift into market research and setting up my company, Unity Marketing, to help unite marketers with their target customers through research information. That caused me to focus on the affluent consumers who generate over 60 percent of all spending, and the luxury market, which is largely their exclusive province.
Zegna’s Luxury Engagement Strategy Leads Its Peers
Pam Danziger
November 25, 2024
Zegna excels in luxury retail with top online personalization and immersive in-store experiences, redefining customer engagement.
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Boo! The Witches Cast a Spell for Target Wicked Merchandise
Pam Danziger
October 31, 2024
Target launches Wicked merchandise with exclusive items, a Cynthia Erivo campaign, and themed store events, aiming to boost holiday sales.
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Big Costco Changes 2024
Pam Danziger
October 28, 2024
Costco changes 2024: new CEO, fee hikes, stricter entry rules, and retail media expansion, all while maintaining its value-focused mission.
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Finally, Macy’s Innovation Strategy May Be Starting to Work
Pam Danziger
October 15, 2024
Macy's innovation strategy, led by CEO Tony Spring, shows early success with the "First 50" stores, aiming to revitalize the brand.
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Shoppers Spooked About Halloween Spending 2024
Pam Danziger
September 30, 2024
Halloween spending 2024 is forecasted at $11.6 billion, down 5% from 2023. Gen Z and millennials lead in trading down, with 86% seeking lower prices.
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Timberland 50th Anniversary Campaign or Getting Ready to Sell?
Pam Danziger
September 23, 2024
The Timberland 50th anniversary campaign hints at a potential sale by VF Corp due to ongoing concerns about the brand's financial performance.
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Memo to the Nordstrom Brothers: Sell Rack and Get Back to the Flagship Luxury Business
Pam Danziger
September 9, 2024
Nordstrom should sell its off-price Rack division and focus on revitalizing its flagship luxury stores to regain its status as a top luxury retailer.
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Nike Is Down on Its Heels
Pam Danziger
August 26, 2024
Nike is faltering as indie brands On and Hoka thrive with innovation, capturing market share and appealing to consumers seeking distinctiveness.
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