Author

Pam Danziger

I always wanted to be a mystery writer following in the footsteps of Agatha Christie, Dorothy Sayers, Josephine Tey, Ellis Peters, Ngaio Marsh and Elizabeth George. A love of reading caused me to pursue an undergraduate degree in English Literature, then life got in the way after I began my graduate studies, so I took a break.

A decade of managing information centers for three companies followed, then a lateral shift into market research and setting up my company, Unity Marketing, to help unite marketers with their target customers through research information. That caused me to focus on the affluent consumers who generate over 60 percent of all spending, and the luxury market, which is largely their exclusive province.

Jens Grede Is a Retail Radical

Kim Kardashian is the brand’s guiding force, as well as creative director. “She’s unbelievably involved every single day in making the product experience exactly what ...
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Brieane Olson is a Retail Radical

Olson understands that retail is first and foremost a people, not a product, business, a principle she lives by to guide Pacsun and her team ...
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Gen Z Is Resetting Retail Spending

Zoomers will take the lead to create more meaning in their holiday celebrations this year because they feel the weight of the modern American lifestyle ...
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Collectible Dolls Are Reborn

There is no age limit for doll collecting. In fact, it tends to grow with age. Among doll collectors, kids’ rooms abandoned during the empty-nesting ...
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Aspirationals Compromise Luxury Brands

For brands and conglomerates, such as LVMH and Kering, that have exposure to both aspirational and legacy luxury consumer segments, it’s essential to do a ...
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Lululemon’s Lawsuit with Costco: Grasping at Straws

Lululemon’s chances of prevailing and being compensated for lost profits, receiving royalties and/or unspecified damages are slim to none. In such cases, it isn’t enough ...
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Aging QVC Pins Its Dreams on TikTok

QVC bets on TikTok and its “Age of Possibility” campaign to reverse declining sales and reconnect with women over 50 amid steep losses.
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Walmart Ad Campaign

Can an Ad Campaign Revitalize Walmart or JCP?

Walmart and JCPenney launch bold ad campaigns to shift consumer perceptions, but Walmart rides momentum while JCPenney faces an uphill battle.
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