Author

Pam Danziger

I always wanted to be a mystery writer following in the footsteps of Agatha Christie, Dorothy Sayers, Josephine Tey, Ellis Peters, Ngaio Marsh and Elizabeth George. A love of reading caused me to pursue an undergraduate degree in English Literature, then life got in the way after I began my graduate studies, so I took a break.

A decade of managing information centers for three companies followed, then a lateral shift into market research and setting up my company, Unity Marketing, to help unite marketers with their target customers through research information. That caused me to focus on the affluent consumers who generate over 60 percent of all spending, and the luxury market, which is largely their exclusive province.

Retailers: Pay Better Attention to the K!

Consumers are not moving in lockstep according to where they sit in the K. High-income consumers can be more financially fragile than they appear, while ...
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Shokay and the Yak: Farm-to-Fashion

By investing in a regenerative farm-to-fashion supply chain, brands elevate their value proposition in ways that are both socially and environmentally responsible. Loyal consumers buy ...
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Chip Wilson’s Fight To Save Lululemon, Redux

Is founder Chip Wilson able to save Lululemon, or will his ego push the brand further into irrelevance? And the answer is: One man’s ego ...
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Dillard’s Gets Department Store Retail Right

Dillard’s isn’t flashy—in certain circles, it’s been called “Dullard’s.” Yet it has remained a safe harbor in an increasingly turbulent retail market that has battered ...
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Jens Grede Is a Retail Radical

Kim Kardashian is the brand’s guiding force, as well as creative director. “She’s unbelievably involved every single day in making the product experience exactly what ...
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Brieane Olson is a Retail Radical

Olson understands that retail is first and foremost a people, not a product, business, a principle she lives by to guide Pacsun and her team ...
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Gen Z Is Resetting Retail Spending

Zoomers will take the lead to create more meaning in their holiday celebrations this year because they feel the weight of the modern American lifestyle ...
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Collectible Dolls Are Reborn

There is no age limit for doll collecting. In fact, it tends to grow with age. Among doll collectors, kids’ rooms abandoned during the empty-nesting ...
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