Author
Pam Danziger
I always wanted to be a mystery writer following in the footsteps of Agatha Christie, Dorothy Sayers, Josephine Tey, Ellis Peters, Ngaio Marsh and Elizabeth George. A love of reading caused me to pursue an undergraduate degree in English Literature, then life got in the way after I began my graduate studies, so I took a break.
A decade of managing information centers for three companies followed, then a lateral shift into market research and setting up my company, Unity Marketing, to help unite marketers with their target customers through research information. That caused me to focus on the affluent consumers who generate over 60 percent of all spending, and the luxury market, which is largely their exclusive province.
Costco’s DEI Challenge: Why It Should Concede Instead of Fight
Pam Danziger
January 21, 2025
Explore Costco's DEI Challenge, highlighting its commitment to inclusion while navigating calls for risk evaluation and defending its policies.
Read More →
The Buy Nothing Movement Gains Traction
Pam Danziger
January 14, 2025
The Buy Nothing movement drives frugality, and eco-consciousness reshaping consumer values and pressuring brands to embrace sustainability.
Read More →
Bal Harbour Mall on Wheels: Pop-Up Retail Innovation
Pam Danziger
January 9, 2025
Bal Harbour Shops reinvents malls with 'Bal Harbour Access,' a luxury pop-up bringing exclusive brands and dining to underserved markets.
Read More →
Zegna’s Luxury Engagement Strategy Leads Its Peers
Pam Danziger
November 25, 2024
Zegna excels in luxury retail with top online personalization and immersive in-store experiences, redefining customer engagement.
Read More →
Boo! The Witches Cast a Spell for Target Wicked Merchandise
Pam Danziger
October 31, 2024
Target launches Wicked merchandise with exclusive items, a Cynthia Erivo campaign, and themed store events, aiming to boost holiday sales.
Read More →
Big Costco Changes 2024
Pam Danziger
October 28, 2024
Costco changes 2024: new CEO, fee hikes, stricter entry rules, and retail media expansion, all while maintaining its value-focused mission.
Read More →
Finally, Macy’s Innovation Strategy May Be Starting to Work
Pam Danziger
October 15, 2024
Macy's innovation strategy, led by CEO Tony Spring, shows early success with the "First 50" stores, aiming to revitalize the brand.
Read More →
Shoppers Spooked About Halloween Spending 2024
Pam Danziger
September 30, 2024
Halloween spending 2024 is forecasted at $11.6 billion, down 5% from 2023. Gen Z and millennials lead in trading down, with 86% seeking lower prices.
Read More →