Author

Pam Danziger

I always wanted to be a mystery writer following in the footsteps of Agatha Christie, Dorothy Sayers, Josephine Tey, Ellis Peters, Ngaio Marsh and Elizabeth George. A love of reading caused me to pursue an undergraduate degree in English Literature, then life got in the way after I began my graduate studies, so I took a break.

A decade of managing information centers for three companies followed, then a lateral shift into market research and setting up my company, Unity Marketing, to help unite marketers with their target customers through research information. That caused me to focus on the affluent consumers who generate over 60 percent of all spending, and the luxury market, which is largely their exclusive province.

DEI

Costco’s DEI Challenge: Why It Should Concede Instead of Fight

Explore Costco's DEI Challenge, highlighting its commitment to inclusion while navigating calls for risk evaluation and defending its policies.
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buy nothing movement

The Buy Nothing Movement Gains Traction

The Buy Nothing movement drives frugality, and eco-consciousness reshaping consumer values and pressuring brands to embrace sustainability.
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Bal Harbour Shops

Bal Harbour Mall on Wheels: Pop-Up Retail Innovation

Bal Harbour Shops reinvents malls with 'Bal Harbour Access,' a luxury pop-up bringing exclusive brands and dining to underserved markets.
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Zegna storefront

Zegna’s Luxury Engagement Strategy Leads Its Peers

Zegna excels in luxury retail with top online personalization and immersive in-store experiences, redefining customer engagement.
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a woman standing next to a shopping cart

Boo! The Witches Cast a Spell for Target Wicked Merchandise

Target launches Wicked merchandise with exclusive items, a Cynthia Erivo campaign, and themed store events, aiming to boost holiday sales.
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Big Costco Changes 2024

Costco changes 2024: new CEO, fee hikes, stricter entry rules, and retail media expansion, all while maintaining its value-focused mission.
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Finally, Macy’s Innovation Strategy May Be Starting to Work

Macy's innovation strategy, led by CEO Tony Spring, shows early success with the "First 50" stores, aiming to revitalize the brand.
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Halloween Spending 2024

Shoppers Spooked About Halloween Spending 2024

Halloween spending 2024 is forecasted at $11.6 billion, down 5% from 2023. Gen Z and millennials lead in trading down, with 86% seeking lower prices.
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