Author

Pam Danziger

I always wanted to be a mystery writer following in the footsteps of Agatha Christie, Dorothy Sayers, Josephine Tey, Ellis Peters, Ngaio Marsh and Elizabeth George. A love of reading caused me to pursue an undergraduate degree in English Literature, then life got in the way after I began my graduate studies, so I took a break.

A decade of managing information centers for three companies followed, then a lateral shift into market research and setting up my company, Unity Marketing, to help unite marketers with their target customers through research information. That caused me to focus on the affluent consumers who generate over 60 percent of all spending, and the luxury market, which is largely their exclusive province.

Gen Z Is Resetting Retail Spending

Zoomers will take the lead to create more meaning in their holiday celebrations this year because they feel the weight of the modern American lifestyle ...
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Collectible Dolls Are Reborn

There is no age limit for doll collecting. In fact, it tends to grow with age. Among doll collectors, kids’ rooms abandoned during the empty-nesting ...
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Aspirationals Compromise Luxury Brands

For brands and conglomerates, such as LVMH and Kering, that have exposure to both aspirational and legacy luxury consumer segments, it’s essential to do a ...
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Lululemon’s Lawsuit with Costco: Grasping at Straws

Lululemon’s chances of prevailing and being compensated for lost profits, receiving royalties and/or unspecified damages are slim to none. In such cases, it isn’t enough ...
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Aging QVC Pins Its Dreams on TikTok

QVC bets on TikTok and its “Age of Possibility” campaign to reverse declining sales and reconnect with women over 50 amid steep losses.
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Walmart Ad Campaign

Can an Ad Campaign Revitalize Walmart or JCP?

Walmart and JCPenney launch bold ad campaigns to shift consumer perceptions, but Walmart rides momentum while JCPenney faces an uphill battle.
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Levi’s and Collateral Tariff Impact

Levi’s faces tariff pressures and global backlash, risking international sales and increasing reliance on U.S. consumers for growth.
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Catalyst

Phoenix and Catalyst: Can a Retail Consortium Model Save Failing Brands?

Catalyst and Phoenix aim to revive struggling retailers like JCPenney and Express, but critics say it just delays the inevitable without real innovation.
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