Author

Jasmine Glasheen

Jasmine Glasheen is a go-to retail and SaaS Content Strategist. With over a decade of thought leadership for top-tier retail news sites and fashion publications, she’s the powerhouse behind custom content strategies, blogs, and whitepapers for retail-adjacent businesses. Glasheen is a frequent public speaker and podcast guest, sharing insights on generational purchasing behavior for clients including Perry Ellis International, NRF, Ohio State University, NYIT, Syracuse University, ASD Market Week, and many others. In the Wild West of SEO and AI-generated content, Glasheen doesn’t just navigate – she conquers. She likens the AI revolution to the eCommerce boom of the early aughts: “You either adapt or get bowled over by the tides of change.”

A Growing Segment of Gen Z is so Over Social Media

Misinformation, vitriol, body dysmorphia…all proven results of prolonged social media use. Just because Gen Z grew up in an era of portable handheld technology doesn’t ...
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Retailers Are Promising Customers Literal Magic

I recently read a meme that said, “Nothing sacred is for sale, period.” While selling spiritual wares at a premium is not a new concept, ...
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Retailing in Dystopia: What to Expect in 2023

It’s hard to talk about fashion going into 2023 without using words like “surreal” and “otherworldly.” The reason? Dystopian fashion reached new heights this year. ...
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J. Peterman’s Retro Style Meets a New Era of Customers

Is J. Peterman a brand, a Seinfeld character, or glimpse into retail’s aspirational past? The answer to this question depends on who you ask. In ...
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Retailers’ Policies Deter Memberships

“Never again,” I told myself as a I struggled not to grind my teeth. I was ten minutes into a phone call with the Fabletics ...
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The Social Media Networks We Grew Up with Aren’t Cool Anymore

I clearly remember first time I was told Facebook was for “old people.” I was at Mayfair Mall in Milwaukee, Wisconsin with my Gen Z ...
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Dress Codes Are Back, But Consumer Response Is Mixed

Retail operates like a pendulum. For years, the fashion pendulum has been swinging towards the hyper-casual. I wrote about the alleged “death of athleisure” as ...
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Will Gen Z’s Mental Health Challenges Bring About Societal Change?

What does it take to create revolution? The answer, in part, is the willingness to buck against societal norms in ways that put one’s own ...
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