Author

Jasmine Glasheen

Jasmine Glasheen is a go-to retail and SaaS Content Strategist. With over a decade of thought leadership for top-tier retail news sites and fashion publications, she’s the powerhouse behind custom content strategies, blogs, and whitepapers for retail-adjacent businesses. Glasheen is a frequent public speaker and podcast guest, sharing insights on generational purchasing behavior for clients including Perry Ellis International, NRF, Ohio State University, NYIT, Syracuse University, ASD Market Week, and many others. In the Wild West of SEO and AI-generated content, Glasheen doesn’t just navigate – she conquers. She likens the AI revolution to the eCommerce boom of the early aughts: “You either adapt or get bowled over by the tides of change.”

The New Wave of Barbiecore

Pink. It was once viewed as the solitary color with which to express femininity. But as we get closer to the July 2023 release date ...
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Millennials Boost Online Luxury and Beauty

Millennial shoppers have never taken social norms at face value. From demanding values-based retail marketing to refusing to invest in homes they can’t afford, millennials ...
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DTC Changes Course and Comes to Department Stores

Remember when direct to consumer brands were all anyone could talk about? Warby Parker, Harry’s Shave Club, and a seemingly endless litany of subscription boxes ...
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Gen Z at Work

Employee retention has reached a new low. In the retail industry, frontline employee turnover has been at 60 percent for years, tying with hospitality as ...
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Are De-Influencers Changing the World, or Just Another Consumerist Fad?

Have you been seeing the phrase “late capitalism” pop up a lot lately? The term was originally attributed to German economist Werner Sombart referring to economic, ...
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It’s Midlife Crisis Time for Millennials. Here’s What They’re Buying

Geriatric millennials are turning forty, but don’t expect us to make the same big-ticket purchases as our predecessors. Millennials currently fall within the age range ...
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What Ever Happened to Caring About Brand Dilution?

Remember when you couldn’t open your laptop without getting bombarded by “race to the bottom” brand messaging? They were selling Coach and Kate Spade at ...
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Gen Z Nostalgia is Accelerating: Categories to Watch

Oxford Languages (the dictionary people) defines nostalgia as “a sentimental longing or wistful affection for the past, typically for a period or place with happy personal associations.” But nostalgia isn’t relegated ...
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