Gen Z Wants Proof Not Promises

Gen Z Wants Proof Not Promises

When proof becomes the foundation of brand storytelling, loyalty follows. Younger consumers are not inherently cynical. They are discerning. They want to believe, but they need reasons to.

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Will Luxury Bow to Masstige

Will Luxury Bow to Masstige?

In Chicago, shoppers can pick up an affordable logo-emblazoned polo shirt at a Ralph Lauren store, enjoy a $6 latte

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Retail Unwrapped

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Whats Selling Right Now on TikTok

What’s Selling Right Now on TikTok

The winning TikTok strategy? Consumers gravitate toward products that deliver convenience, comfort, and clear value, amplified by creators who show

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Holiday 25 Predicting Chaos

Holiday 25: Predicting Chaos

Every year numerous analysts, forecasters, pundits and prognosticators attempt to predict an upcoming holiday’s retail performance. Typically, modest increases in

Swiss Watch Brands Hit by Tariffs

Swiss Watch Brands Hit by Tariffs

The Swiss government knows tariffs can impact its lucrative, signature businesses, and it has been trying to intervene. In a

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