The Olympics Is a Runway Grab

The Olympics Is a Runway Grab

Athletes have always been role models. Veteran skier Lindsay Vonn has been a Rolex brand ambassador since 2009. But recently, luxury fashion houses have been joining the race to sign the next sporting icon. At Beijing 2022, 18-year-old freestyle skier Eileen Gu’s gold medal tally led to a high-profile partnership with Louis Vuitton. The Winter Games have amplified celebrity endorsements into an entirely new form of influence.

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How Not to Run a Retail Business

Join Shelley and Rachel Williamson, founder and CEO of Running Great Stores, as they unpack how frontline operational excellence is

Theres an AI Encouragement Gap

There’s an AI Encouragement Gap

Early data on gender disparities in workforce AI training and encouragement show that the workplace of the future might be

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Eyewear Outperforms Luxury Categories

Eyewear Outperforms Luxury Categories

Successful eyewear rivals the versatility of today’s designer handbag collections. Customers blend moods, styles, and personal expression throughout their everyday

Is Your Brand Scented 1

Is Your Brand Scented?

There’s something in the air: Ambient scent marketing continues its steady ascent. Think of scent as a logo in the

A New Formula for Luxury Marketing

A New Formula for Luxury Marketing

The uber luxury market is the only one poised for genuine, sustainable, profitable growth. It’s time to forget about the

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A Store Is Not a Fulfillment Center

A Store Is Not a Fulfillment Center

Retail is in a moment of transition. It is missing something fundamental: a systems thinking approach to making decisions with

Curate or Get Curated

Curate or Get Curated 

Retailers that continue to compete primarily on product breadth risk becoming background noise. Availability doesn’t equate to value. Curation isn’t

Whats TikTok Shops Future

What’s TikTok Shop’s Future?

TikTok Shop harnesses the power of interest-driven impulse shopping through entertainment, rather than consumer necessity, like Amazon. Using “shoppertainment” to

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