Trendwatch: Behind-the-Scenes Video
Behind-the-scenes-footage (BTS) chips away at the ‘us versus them’ aspect of the production and marketing funnel by inviting customers into the creative process. It can also justify the cost of a product, as it enables customers to see the craftsmanship and premium materials that go into making it. Whether the final product is a physical dress or a photo shoot, BTS is helping brands craft intentional narratives.
The Latest Retail Industry Insights and Analysis
Golden Goose Gets Gen Z
Golden Goose describes itself as a “Next Gen global luxury company,” a positioning that aligns with broader shifts in luxury
Kimberly Shenk, CEO, Novi: Service Before Self
Kimberly Shenk has never taken the expected path. A data scientist and former Air Force captain, she has carried the
When AI Amplifies Retail Dysfunction
New systems cannot replace bad processes and a misaligned culture to compete for success. When owning a process matters more
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Retail Unwrapped
Our weekly podcast with Shelley E. Kohan, & guests. Available on your favorite podcast platforms.
Experience
Golden Goose Gets Gen Z
Golden Goose describes itself as a “Next Gen global luxury company,” a positioning that aligns with broader shifts in luxury
Brandy Melville Is a Gen Z Outlier
For many retailers, removing fitting rooms would risk customer frustration and dissatisfaction. However, Brandy Melville has never operated like most
Noises Off
Creating calm: How can retailers produce better retail spaces and experiences with a sound mind?
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Opinion
What Now? What to Do
Tariff-driven cost inflation is likely here to stay, and now, with an ongoing Iranian war, potentially explosive expense inflation is
Tariff Chaos and the Widening Gyre
How does a business leader who may have just breathed a sigh of post-Covid-19 relief in early 2026, only to
What Now? What to Do
Tariff-driven cost inflation is likely here to stay, and now, with an ongoing Iranian war, potentially explosive expense inflation is
Tariff Chaos and the Widening Gyre
How does a business leader who may have just breathed a sigh of post-Covid-19 relief in early 2026, only to
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Retail insights on-the-go, with Shelley E. Kohan. Available on your favorite podcast platforms.
From Our Partners
Placer’s 10 Brands to Watch + 3 Surprises
Check out Placer.ai’s latest enlightening report on the 10 Top Brands to Watch in 2025 when it comes to retail
How LoveShackFancy and WeWoreWhat Are Crushing Consumer Engagement
Watch and learn LoveShackFancy and WeWoreWhat are building engagement and social media strategies that matter to today’s younger consumer.
Technology
Gaming AI Search
Join Shelley and Heather Holmes, Founder of Publicity for Good, as they unpack how brands need to think like their
The AI-Empowered Store
Join Shelley and Stephanie Cegielski, Vice President of Public Relations and Industry Education at ICSC as they dig into the
Sephora Pioneers BeautyTech
French beauty retailer Sephora is doubling down on stores while simultaneously accelerating its investment in AI, conversational commerce and digital
Management
Nordstrom: The Robin Report Retail Hit of the Week 7.11.26
It’s a celebration on so many levels, and Pete and Erik Nordstrom are the hosts, with heartfelt thanks to their
Following the Leader Is Not Leadership
Why do results worth admiring almost never look like wins when the bet is placed? What happened along the way
Operations
Russian Retail Is Tanking
Vacancy rates in shopping malls could rise to nearly 10 percent over the remainder of the year as Russia’s ill-conceived
Are Your Managers Mediocre?
Store managers need to do the right things more consistently. Excellence requires discipline, resisting the urge to react, instead to
How Professional Resellers Are Killing the Circular Economy
We’re entering an era in which resellers compromise apparel value, rather than enhance it.
Customers are competing for repurposed