TJ Maxx Addicted to the Treasure Hunt

TJ/TK Maxx: Addicted to the Treasure Hunt

Savvy retailers enhance value through the treasure-hunt experience with a self-rewarding customer journey. The formula can be replicated across other retail formats; a rare find of an award-winning wine at a discounter such as Aldi is a pure treasure. Surprise and excitement can win over consumers just as much as price. The question retailers need to ask is: What’s your treasure-hunt strategy? And how do you make it relatable to your customers, not a knock-off meme that consumers will recognize and reject long before you do?

The Latest Retail Industry Insights and Analysis

The Great Value Reallocation

The Great Value Reallocation

Spoiler alert: Consumers are not simply trading down. They are reallocating trust, loyalty, and wallet share to brands and retailers

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Our weekly podcast with Shelley E. Kohan, & guests. Available on your favorite podcast platforms.

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Opinion

What Now What to Do

What Now? What to Do

Tariff-driven cost inflation is likely here to stay, and now, with an ongoing Iranian war, potentially explosive expense inflation is

What Now What to Do

What Now? What to Do

Tariff-driven cost inflation is likely here to stay, and now, with an ongoing Iranian war, potentially explosive expense inflation is

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The Retail Unwrapped Podcast

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Technology

AI Agents Trusted or Transactional

AI Agents: Trusted or Transactional?

AI assistants could do what retail media networks promise but often fail to deliver: increase basket size without making shoppers

Management

Old Navy Is Caught In a Doom Loop

Old Navy Is Caught In a Doom Loop

Old Navy’s move into beauty isn’t reinvention — it’s dilution. A mature brand adding tangential categories without fixing its core

Operations

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