Author
Pam Danziger

I always wanted to be a mystery writer following in the footsteps of Agatha Christie, Dorothy Sayers, Josephine Tey, Ellis Peters, Ngaio Marsh and Elizabeth George. A love of reading caused me to pursue an undergraduate degree in English Literature, then life got in the way after I began my graduate studies, so I took a break.
A decade of managing information centers for three companies followed, then a lateral shift into market research and setting up my company, Unity Marketing, to help unite marketers with their target customers through research information. That caused me to focus on the affluent consumers who generate over 60 percent of all spending, and the luxury market, which is largely their exclusive province.
Lululemon’s Lawsuit with Costco: Grasping at Straws
Pam Danziger
July 14, 2025
Lululemon’s chances of prevailing and being compensated for lost profits, receiving royalties and/or unspecified damages are slim to none. In such cases, it isn’t enough ...
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Aging QVC Pins Its Dreams on TikTok
Pam Danziger
June 25, 2025
QVC bets on TikTok and its “Age of Possibility” campaign to reverse declining sales and reconnect with women over 50 amid steep losses.
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Can an Ad Campaign Revitalize Walmart or JCP?
Pam Danziger
June 19, 2025
Walmart and JCPenney launch bold ad campaigns to shift consumer perceptions, but Walmart rides momentum while JCPenney faces an uphill battle.
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Levi’s and Collateral Tariff Impact
Pam Danziger
April 24, 2025
Levi’s faces tariff pressures and global backlash, risking international sales and increasing reliance on U.S. consumers for growth.
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Phoenix and Catalyst: Can a Retail Consortium Model Save Failing Brands?
Pam Danziger
March 27, 2025
Catalyst and Phoenix aim to revive struggling retailers like JCPenney and Express, but critics say it just delays the inevitable without real innovation.
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Walmart Earnings Report Has the Right Stuff to Maintain Momentum
Pam Danziger
March 5, 2025
Walmart's strong earnings, sales growth, e-commerce expansion, and resilience position it to maintain momentum despite market uncertainties.
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Costco’s DEI Challenge: Why It Should Concede Instead of Fight
Pam Danziger
January 21, 2025
Explore Costco's DEI Challenge, highlighting its commitment to inclusion while navigating calls for risk evaluation and defending its policies.
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The Buy Nothing Movement Gains Traction
Pam Danziger
January 14, 2025
The Buy Nothing movement drives frugality, and eco-consciousness reshaping consumer values and pressuring brands to embrace sustainability.
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