Olson understands that retail is first and foremost a people, not a product, business, a principle she lives by to guide Pacsun and her team into the future: “At Pacsun, innovation is a mindset and a strong part of our culture. We empower our teams to experiment, take risks, and bring forward ideas that push us into new territory. We listen closely to our community of Gen Z and Gen Alpha consumers and see them as co-creators.”