Author

Shelley E. Kohan

Retail expert Shelley is a TRR writer, Associate Professor FIT, podcast host RetailUnwrapped, and senior contributor at Forbes.com. She is a Top 100 Global Retail Influencer, professor, podcaster, retail pundit, and speaker. Having grown up in Japan, Iran, Germany, and the U.S. Shelley has a unique perspective on people and places. Led by curiosity and a genuine interest in learning, she sees herself as a retail warrior with an insatiable passion for the industry. She literally eats, drinks, and sleeps retail.

The Direct-to-Consumer Model Is no Retail Panacea

The academician in me needs to clear up some persisting confusion about direct to consumer (DTC) — even for those working in retail. DTC was ...
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The Point of No Return

The cost of returns is estimated at $550 billion for 2020 and the number of online returns has more than doubled. In 2020, the pandemic ...
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The New Chief Marketing Officer

The average age of a CMO is 52 for the consumer industry segment — and the CMO position has the shortest tenure of all C-suite ...
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Grey Is the New Black

An increasing number of major brick-and-mortar retailers-led by Walmart, Target, Best Buy, and The Home Depot-will not open their doors on Thanksgiving, giving employees the ...
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Coronavirus Shakes Up and Reshapes the Retail Ecosystem

The pandemic that took the U.S. retail market by storm in March changed how consumers shop and will have long-term effects on the retail industry. ...
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If You Can’t Join Them, Buy Them!

Walmart\’s bid (with Microsoft) to buy TikTok, the video-sharing social networking service, is a way for the juggernaut to continue to compete with Amazon. A ...
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Don’t Be Fooled by Virtual Sizing Apps

Sizing and fit are top concerns for consumers shopping apparel. According to Shapeometry, in 2019 the apparel returns related to fit hit $60 billion, half ...
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Pandemic Planning Is No Panacea

Business continuity planning alone is not enough to survive a global pandemic. There is no amount of planning that could have prepared retailers for what ...
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