Author

Shelley E. Kohan

Retail expert Shelley is a TRR writer, Associate Professor FIT, podcast host RetailUnwrapped, and senior contributor at Forbes.com. She is a Top 100 Global Retail Influencer, professor, podcaster, retail pundit, and speaker. Having grown up in Japan, Iran, Germany, and the U.S. Shelley has a unique perspective on people and places. Led by curiosity and a genuine interest in learning, she sees herself as a retail warrior with an insatiable passion for the industry. She literally eats, drinks, and sleeps retail.

Coronavirus Shakes Up and Reshapes the Retail Ecosystem

The pandemic that took the U.S. retail market by storm in March changed how consumers shop and will have long-term effects on the retail industry. ...
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If You Can’t Join Them, Buy Them!

Walmart\’s bid (with Microsoft) to buy TikTok, the video-sharing social networking service, is a way for the juggernaut to continue to compete with Amazon. A ...
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Don’t Be Fooled by Virtual Sizing Apps

Sizing and fit are top concerns for consumers shopping apparel. According to Shapeometry, in 2019 the apparel returns related to fit hit $60 billion, half ...
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Pandemic Planning Is No Panacea

Business continuity planning alone is not enough to survive a global pandemic. There is no amount of planning that could have prepared retailers for what ...
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Hyper-Personalized & Preemptive Commerce

Five key trends for 2020 include Preemptive Distribution, Mobile Proliferation, Price and Product Personalization, Retailer Collaborations with Technology Companies and Associate Empowerment & Virtual Assistance. ...
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Buy Now, Wear Now, Pay Later!

Layaway as we know it has changed considerably over time, and it seems antiquated when today\’s millennials are looking for higher levels of instant gratification ...
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Why LVMH Grows Year After Year

Ever since Michael Kors’ Capri Holdings announced the acquisition of Italian-luxury brand Versace, comparisons with 164-year old international fashion powerhouse LVMH have run rampant.  My colleague ...
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Why Zara Wins, H&M Loses in Fast Fashion

Fast fashion is the darling of the fashion retail today. Whereas women’s clothing store sales have declined 2.7 percent from 2016-2017 in the U.S., a ...
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