Author
Shelley E. Kohan
Retail expert Shelley is a TRR writer, Associate Professor FIT, podcast host RetailUnwrapped, and senior contributor at Forbes.com. She is a Top 100 Global Retail Influencer, professor, podcaster, retail pundit, and speaker. Having grown up in Japan, Iran, Germany, and the U.S. Shelley has a unique perspective on people and places. Led by curiosity and a genuine interest in learning, she sees herself as a retail warrior with an insatiable passion for the industry. She literally eats, drinks, and sleeps retail.
Don’t Lose Your Customers Over Credit Card Fees
It all started with gasoline stations and small businesses– you remember, the percent added to sales purchases that is passed on from the retailer to ...
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The Direct-to-Consumer Model Is no Retail Panacea
The academician in me needs to clear up some persisting confusion about direct to consumer (DTC) — even for those working in retail. DTC was ...
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The Point of No Return
The cost of returns is estimated at $550 billion for 2020 and the number of online returns has more than doubled. In 2020, the pandemic ...
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The New Chief Marketing Officer
The average age of a CMO is 52 for the consumer industry segment — and the CMO position has the shortest tenure of all C-suite ...
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Grey Is the New Black
An increasing number of major brick-and-mortar retailers-led by Walmart, Target, Best Buy, and The Home Depot-will not open their doors on Thanksgiving, giving employees the ...
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Coronavirus Shakes Up and Reshapes the Retail Ecosystem
The pandemic that took the U.S. retail market by storm in March changed how consumers shop and will have long-term effects on the retail industry. ...
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If You Can’t Join Them, Buy Them!
Walmart\’s bid (with Microsoft) to buy TikTok, the video-sharing social networking service, is a way for the juggernaut to continue to compete with Amazon. A ...
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Don’t Be Fooled by Virtual Sizing Apps
Sizing and fit are top concerns for consumers shopping apparel. According to Shapeometry, in 2019 the apparel returns related to fit hit $60 billion, half ...
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