Author

Robin Lewis

Imagine Robin Lewis: author; visionary, retail guru and founder/CEO of The Robin Report, enjoying a martini at Louis Backyard, way down in Key West. That’s the picture of a totally relaxed man and his pup. This is where he loves to write and would welcome all retail and brand executives for a slowed-down chat about what they need to do to be successful. So, come on down to the Conch Republic, as the locals call it. And you might not ever want to leave.

Amazon Fiddles Around While Losing on the Ground

The quasi-metaphor, “Nero fiddles while Rome burns,” refers to Amazon fiddling around with test stores while two of their fiercest competitors, Walmart and Target, continue ...
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Can Walmart Connect Threaten Amazon’s Lead in the Advertising Business?

Just as Amazon and the internet in general continue to disrupt and transform the legacy publishing and broadcast industries, we are in the early stages ...
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Amazon’s Gift to Shopify

For the record: Amazon, based in Seattle, WA, is a global, primarily online marketplace which sells vendors’ and their own goods to consumers. Shopify, headquartered ...
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Is Amazon a Kohl’s Suitor?

Is Amazon a suitor for Kohl’s? If not yet, perhaps it should be. And maybe Kohl’s is entertaining the possibility. Back in 2017, I stated ...
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Get Tough, or Get Out

As I have often said to many of my friendly colleagues, many of whom are C-suite leaders in the retail industry, I’m fortunate that I ...
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REI: A Radical Co-op

Like all strategic transformations, it requires enlightened leadership, major capital commitment, dedicated resources, innovative initiatives, and extreme focus matched with a high level of strategic ...
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TSC: A Radical Under the Radar

For the past three years, the Robin Report has recognized retail brands that have had exceptional results each year, powered by teams that are redefining ...
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Allbirds: Pioneering Sustainable Footwear

The San Francisco-based Allbirds was founded by New Zealander Tim Brown in 2014. Years later renawables expert Joey Zwillinger came on board with the goal ...
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