Author
Robin Lewis
Imagine Robin Lewis: author; visionary, retail guru and founder/CEO of The Robin Report, enjoying a martini at Louis Backyard, way down in Key West. That’s the picture of a totally relaxed man and his pup. This is where he loves to write and would welcome all retail and brand executives for a slowed-down chat about what they need to do to be successful. So, come on down to the Conch Republic, as the locals call it. And you might not ever want to leave.
Walmart Accelerates the Fashion Journey
Walmart is making fashion a priority. The strategy is to pursue niche DTC brands, and primarily those that have appeal for younger, higher-income consumers. According ...
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New Chinese Proverb: Make Low Fast, Sell High Faster
Shein (pronounced shee-in), the China based sizzling hot, (or should I say way cool), fast-fashion brand is transcending Zara, who created the model a couple ...
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Victoria’s Secret: Is a Turnaround Possible?
I coined the phrase, “positioning drift” to define the collapse of A&F about eight years ago, following about 25 years of incredible growth under the ...
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Inventory Apocalypse
As the famed retail icon, Mickey Drexler once said, “Inventory is the enemy of every retailer in the world.” And in today’s totally unknown and ...
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Under Duress, Amazon Cuts Back on Its Copycats
Back in the day we called them “knockoffs.” For example, brick-and-mortar retailers would copy a brand’s best-seller summer dress and design a near duplicate for ...
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Walmart Fashion: No Longer an Oxymoron
As recently as five years ago, I would have said that Walmart fashion is an oxymoron. Denise Incandela joined the value behemoth in 2017 and ...
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The Good News and Bad News for Kohl’s
In the middle of the barrage of acquisitors for Kohl’s, I wrote Two Real Estate Moguls. Note to Kohl’s: Repel, Repel, Repel. At the time, ...
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Will Gap Inc. Need a Fifth “Hail Mary?”
I wrote in November 2021, Is Sonia Syngal Gap’s Fourth “Hail Mary?”, largely based on the three “Hail Marys” that preceded her, of whom failed ...
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