Author
Robin Lewis

Imagine Robin Lewis: author; visionary, retail guru and founder/CEO of The Robin Report, enjoying a martini at Louis Backyard, way down in Key West. That’s the picture of a totally relaxed man and his pup. This is where he loves to write and would welcome all retail and brand executives for a slowed-down chat about what they need to do to be successful. So, come on down to the Conch Republic, as the locals call it. And you might not ever want to leave.
Get Tough, or Get Out
Robin Lewis
January 5, 2022
As I have often said to many of my friendly colleagues, many of whom are C-suite leaders in the retail industry, I’m fortunate that I ...
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REI: A Radical Co-op
Robin Lewis
December 26, 2021
Like all strategic transformations, it requires enlightened leadership, major capital commitment, dedicated resources, innovative initiatives, and extreme focus matched with a high level of strategic ...
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TSC: A Radical Under the Radar
Robin Lewis
December 22, 2021
For the past three years, the Robin Report has recognized retail brands that have had exceptional results each year, powered by teams that are redefining ...
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Allbirds: Pioneering Sustainable Footwear
Robin Lewis
December 20, 2021
The San Francisco-based Allbirds was founded by New Zealander Tim Brown in 2014. Years later renawables expert Joey Zwillinger came on board with the goal ...
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BJ\’s: A Radical Embraces the Future
Robin Lewis
December 15, 2021
The 2021 Retail Radicals winners represent different sectors of the retail industry and based on their strategic initiatives and innovations, these companies have outpaced the ...
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Peloton’s Radical Vision: Right Time, Right Place
Robin Lewis
December 13, 2021
Peloton has maintained its North Star by not compromising the customer experience for short-term profit goals. It is authentic, transparent, and true to its core ...
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It’s a Bird. It’s a Plane. No, It’s a Retail Drone!
Robin Lewis
December 8, 2021
During WWI and WWII, carrier pigeons (or homing pigeons) actually won medals for their valiant acts of bravery. The Germans even had photographer-pigeons with cameras ...
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Five Innovative Brands that Deliver Exceptional Results
Robin Lewis
December 6, 2021
For the past three years, we have recognized retail brands that have had exceptional results each year, powered by teams that are redefining innovation and ...
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