Author
Robin Lewis

Imagine Robin Lewis: author; visionary, retail guru and founder/CEO of The Robin Report, enjoying a martini at Louis Backyard, way down in Key West. That’s the picture of a totally relaxed man and his pup. This is where he loves to write and would welcome all retail and brand executives for a slowed-down chat about what they need to do to be successful. So, come on down to the Conch Republic, as the locals call it. And you might not ever want to leave.
Macy’s Solid Plan…on Agile Footing
Robin Lewis
April 13, 2022
At last week’s JP Morgan Chase Annual Retail Roundup, Macy’s CFO Adrian Mitchell laid out a very clear-eyed path forward, recognizing the obstacles and issues. ...
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Unexpected Unkowns
Robin Lewis
March 30, 2022
So, if you think what is swirling around the world is just more complicated and painful than normal times, and that we will once again ...
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Unwanted Suitor
Robin Lewis
March 23, 2022
According to Reuters last week, HBC (and its governor, CEO and executive chairman, Richard Baker) is prepping to make a bid to acquire Kohl’s. Will ...
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Macy’s and Kohl’s: A Replay of Target’s Growth Strategy
Robin Lewis
March 16, 2022
Spoiler alert: This is a strategic perspective, not a financial review – on purpose. The current three-front perfect storm for Macy’s and Kohl’s could arguably ...
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Amazon Fiddles Around While Losing on the Ground
Robin Lewis
March 9, 2022
The quasi-metaphor, “Nero fiddles while Rome burns,” refers to Amazon fiddling around with test stores while two of their fiercest competitors, Walmart and Target, continue ...
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Can Walmart Connect Threaten Amazon’s Lead in the Advertising Business?
Robin Lewis
February 23, 2022
Just as Amazon and the internet in general continue to disrupt and transform the legacy publishing and broadcast industries, we are in the early stages ...
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Amazon’s Gift to Shopify
Robin Lewis
February 9, 2022
For the record: Amazon, based in Seattle, WA, is a global, primarily online marketplace which sells vendors’ and their own goods to consumers. Shopify, headquartered ...
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Is Amazon a Kohl’s Suitor?
Robin Lewis
January 31, 2022
Is Amazon a suitor for Kohl’s? If not yet, perhaps it should be. And maybe Kohl’s is entertaining the possibility. Back in 2017, I stated ...
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