Author
Robin Lewis
Imagine Robin Lewis: author; visionary, retail guru and founder/CEO of The Robin Report, enjoying a martini at Louis Backyard, way down in Key West. That’s the picture of a totally relaxed man and his pup. This is where he loves to write and would welcome all retail and brand executives for a slowed-down chat about what they need to do to be successful. So, come on down to the Conch Republic, as the locals call it. And you might not ever want to leave.
What Is Shein’s Physical Store Strategy?
For those millennial and Gen Z readers who comprise the group of frenzied addicts of the hottest of hot Shein fast-fashion brand, there’s good news ...
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Simon Properties Group Acquires for the Future
In June of last year I wrote a somewhat scathing article about SPG and ABG’s, (Authentic Brands Group), formation of “SPARC,” (Simon Property, ABG Retail ...
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Ralph Lauren Finally Finds Its New Left Brain
“Fashion fades, style is eternal.” This bit of philosophical observation was the final jaw-dropping statement in a 2021 article in The Urban Journal, which opined ...
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Patagonia: Conscious Capitalism
I’m offering yet another report on Patagonia that I’m tossing into the ring, now full of one adulatory article or broadcast interview after another. However ...
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Walmart Accelerates the Fashion Journey
Walmart is making fashion a priority. The strategy is to pursue niche DTC brands, and primarily those that have appeal for younger, higher-income consumers. According ...
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New Chinese Proverb: Make Low Fast, Sell High Faster
Shein (pronounced shee-in), the China based sizzling hot, (or should I say way cool), fast-fashion brand is transcending Zara, who created the model a couple ...
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Victoria’s Secret: Is a Turnaround Possible?
I coined the phrase, “positioning drift” to define the collapse of A&F about eight years ago, following about 25 years of incredible growth under the ...
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Inventory Apocalypse
As the famed retail icon, Mickey Drexler once said, “Inventory is the enemy of every retailer in the world.” And in today’s totally unknown and ...
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