Author
Robin Lewis

Imagine Robin Lewis: author; visionary, retail guru and founder/CEO of The Robin Report, enjoying a martini at Louis Backyard, way down in Key West. That’s the picture of a totally relaxed man and his pup. This is where he loves to write and would welcome all retail and brand executives for a slowed-down chat about what they need to do to be successful. So, come on down to the Conch Republic, as the locals call it. And you might not ever want to leave.
Is Nordstrom in the Vortex of Deflating Value?
Robin Lewis
December 6, 2023
It’s not surprising that without enough strategic foresight, Nordstrom would default to its “lowest hanging fruit,” and apparently its easiest path to growth — the ...
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Amazon Dumps Yet Another Failed Brick-and-Mortar Experiment
Robin Lewis
November 9, 2023
Here’s a glimpse of a strategic disaster. I gave Amazon CEO, Andy Jassy, kudos as he took the top job as, in my opinion, Amazon ...
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Is Toys”R”Us a Rising Phoenix Metaphor?
Robin Lewis
November 2, 2023
Let’s speculate about Geoffrey, the lovable giraffe-like “mascot” of the once category-killer Toys”R”Us stores. To review, the brand went public in 1978, and during the ...
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Gap Can’t Win When It’s Always Déjà Vu
Robin Lewis
October 5, 2023
I was reluctant to write this article, only because I was getting kind of bored being TRR’s Chief Critic Officer railing against Gap Inc’s serial ...
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Marc Rosen Is a Retail Radical Award Winner: SPARC Is Not
Robin Lewis
September 7, 2023
I would love nothing more than to disagree with Nick Egelanian, president of retail development firm SiteWorks. He was quoted in Retail Dive about JCPenney’s ...
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Will Forever 21 Drag Down Shein?
Robin Lewis
August 31, 2023
On October 9, 2019, I wrote Forever 21: Cut Your Losses and Die Happily predicting Forever 21’s demise, and why. Predictably, they slipped into bankruptcy. However, they ...
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Earth to Best Buy: Resurrect Your One-Upmanship Over Apple
Robin Lewis
August 23, 2023
Best Buy has gone through several strategic iterations not only to survive but also to flourish. CEO Corie Barry (since 2019) succeeded Hubert Joly following ...
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Coach and Michael Kors: An Eddie Lampert Echo?
Robin Lewis
August 17, 2023
Oh noooo! Are we going there again? No, I’m not going back to my years of ranting about Eddie Lampert, the brilliant financier who acquired ...
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