Author

Pam Danziger

I always wanted to be a mystery writer following in the footsteps of Agatha Christie, Dorothy Sayers, Josephine Tey, Ellis Peters, Ngaio Marsh and Elizabeth George. A love of reading caused me to pursue an undergraduate degree in English Literature, then life got in the way after I began my graduate studies, so I took a break.

A decade of managing information centers for three companies followed, then a lateral shift into market research and setting up my company, Unity Marketing, to help unite marketers with their target customers through research information. That caused me to focus on the affluent consumers who generate over 60 percent of all spending, and the luxury market, which is largely their exclusive province.

Walmart Ad Campaign

Can an Ad Campaign Revitalize Walmart or JCP?

Walmart and JCPenney launch bold ad campaigns to shift consumer perceptions, but Walmart rides momentum while JCPenney faces an uphill battle.
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Levi’s and Collateral Tariff Impact

Levi’s faces tariff pressures and global backlash, risking international sales and increasing reliance on U.S. consumers for growth.
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Catalyst

Phoenix and Catalyst: Can a Retail Consortium Model Save Failing Brands?

Catalyst and Phoenix aim to revive struggling retailers like JCPenney and Express, but critics say it just delays the inevitable without real innovation.
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Walmart Earnings Report

Walmart Earnings Report Has the Right Stuff to Maintain Momentum

Walmart's strong earnings, sales growth, e-commerce expansion, and resilience position it to maintain momentum despite market uncertainties.
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DEI

Costco’s DEI Challenge: Why It Should Concede Instead of Fight

Explore Costco's DEI Challenge, highlighting its commitment to inclusion while navigating calls for risk evaluation and defending its policies.
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buy nothing movement

The Buy Nothing Movement Gains Traction

The Buy Nothing movement drives frugality, and eco-consciousness reshaping consumer values and pressuring brands to embrace sustainability.
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Bal Harbour Shops

Bal Harbour Mall on Wheels: Pop-Up Retail Innovation

Bal Harbour Shops reinvents malls with 'Bal Harbour Access,' a luxury pop-up bringing exclusive brands and dining to underserved markets.
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Zegna storefront

Zegna’s Luxury Engagement Strategy Leads Its Peers

Zegna excels in luxury retail with top online personalization and immersive in-store experiences, redefining customer engagement.
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