Kate is a “brand whisperer.” She’s able to hear the voices of the consumer, the culture, and the company, find where they speak in unison and unleash the power of your brand. Better yet, she knows how to bring a room to its feet, moved from engrossed to engaged to excited and ready to put her insights into action. She is the principal and founder of Kate Newlin Consulting and author of Shopportunity! How to Be a Retail Revolutionary, an ‘Oprah Selects’ and a Harvard Business Review recommended ‘book to read.’ Both books are taught in business schools throughout the country. Her consulting practice is integrally involved in developing Web3 business strategies for a wide cross-section of sectors, spanning Vans to Yum! Prior to starting her company in 2001, Kate was president of Faith Popcorn’s BrainReserve. She is a true believer in both the concept of business as a force for good and the mission-critical role it must play in the emerging social landscape. She is a frequent speaker at retail and luxury marketing meetings and is often interviewed by trade and national media for her perspectives on the emerging marketspace.