Author

Dana Wood

Dana Wood has been writing about alpha hydroxy acids, tinted moisturizer, and deep conditioner for decades — and she’s more than okay with that. Kicking off her career as a cub reporter on the beauty desk of WWD, she logged 20 years at Condé Nast, overseeing the beauty departments of three publications. In the middle of that glossy mag stint, she decamped to L’Oréal, as AVP Strategic Development for the French beauty behemoth’s Luxe division. In that role, she was tasked with trend analysis, copywriting and providing research support for pivotal American indie brand acquisitions. (Bonjour, Kiehl’s!) Since relocating from NYC to Florida, she has written extensively for The Wall Street Journal and Alexa, the luxury style section of The New York Post. In addition to The Robin Report, she’s a regular contributor to BeautyMatter and Insider’s Guide to Spas. When not at her desk, she can be found cursing herself on the tennis courts of The Racquet Club of St. Pete.

The Unlikely, Hard-Won Hipness of Elizabeth Arden (Yes, Elizabeth Arden)

A pop-up shop in the chicer-than-chic 16th arrondisement in Paris. Multi-page ad layouts in Vogue and Vanity Fair. Alliances with Net-A-Porter and buzzy New York ...
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Bye Bye, Baby

Big Kids Want Their Own Stuff Rumor has it 20-year-old California Baby rakes in $20 million per year in Target alone, but that doesn’t mean ...
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U.S. Un-Opened: Why is Beauty So Low-Profile at the Biggest Global Tennis Event of the Year?

It isn’t Arthur Ashe Stadium, but as far as all-eyes-on-you public venues go, New York City’s heavily trafficked Bryant Park is pretty up there. So ...
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While P&G and Coty Shuffle the Deck, Unilever Does Some Stealth Scooping of Its Own

“Portfolio reshaping.” Apparently that’s now beauty-biz code for: “Let us take whatever wasn’t working for you – including some stuff that really and truly wasn’t ...
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Staying Hot (AKA The Other Kind of Sustainability): Can Frédéric Fekkai Get His Mojo Back?

If you’re older than a minute, and in the beauty biz in any way, shape or form, you will remember the epic hotness of one ...
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The Grooming Boom: This One’s Gonna Stick

Mampering. Manscaping. Guy-brows. There are lots of lame new monikers attached to a bonafide beauty movement with big-bucks potential: The rise of guys as committed, ...
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Overfranchising: When Category-Killers Just Can’t Stop Cannibalizing

Maybe you’re Maybelline. And maybe, because you’re Maybelline, you produce one of the most beloved mascaras of all time. Yes, Great Lash is one for ...
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Beauty’s Buying Blitz: It’s the Early Aughts All Over Again

If it weren’t for the massive stack of 2015 promo calendars clogging our mailbox (thank you, Triple-A Termite Control and Super Shiny Carwash!), we’d bet ...
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