Author

Dana Wood

Dana Wood has been writing about alpha hydroxy acids, tinted moisturizer, and deep conditioner for decades — and she’s more than okay with that. Kicking off her career as a cub reporter on the beauty desk of WWD, she logged 20 years at Condé Nast, overseeing the beauty departments of three publications. In the middle of that glossy mag stint, she decamped to L’Oréal, as AVP Strategic Development for the French beauty behemoth’s Luxe division. In that role, she was tasked with trend analysis, copywriting and providing research support for pivotal American indie brand acquisitions. (Bonjour, Kiehl’s!) Since relocating from NYC to Florida, she has written extensively for The Wall Street Journal and Alexa, the luxury style section of The New York Post. In addition to The Robin Report, she’s a regular contributor to BeautyMatter and Insider’s Guide to Spas. When not at her desk, she can be found cursing herself on the tennis courts of The Racquet Club of St. Pete.

Micro-Influencers: Can the Beauty Industry’s Obsession du Jour Actually Deliver Any Meaningful, Measurable ROI?

Dear Reader, can we be frank with each other and just admit that the only reviews that are 100-percent legit are those by individuals who ...
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Lauder’s New Math

Even by its own blistering-pace standards, it was a busy week of goings and comings at The Estée Lauder Companies. In announcements timed mere days ...
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Cutting Out the Middleman

Through Online-Only, House Parties and Peer-to-Peer Platforms, Forward-Thinking Beauty Brands Are Skipping Traditional Retail Altogether In my neck of the woods – the Gulf Coast ...
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From Green to Clean: The Pricey, Status-Driven Evolution of Natural Beauty

When I was still on the payroll at Condé Nast, I used to attend an annual pow-wow hosted by a global beauty company (I’ll let ...
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Bucking the Trend

The end of the beauty-retail “starchitect” era is upon us. And nudging it out the door is Christopher Skinner, a buzzy young brand-builder who cut ...
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Hit the Bricks

For gutsy, focused beauty brands, freestanding stores can be lucrative showcases. While there’s little chance that the young whippersnappers swarming the 24 boutiques in Covent ...
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Plugging Into Profits: Heat Tools Have Never Been Hotter

When I meet women for the first time and they find out what I do for a living, I brace myself for the inevitable flood ...
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The Cutting Edge

I learned something while researching this blog post: Plagiarism is alive and well and living on the Internet. How do I know this? Because when ...
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