Author

Dana Wood

Dana Wood has been writing about alpha hydroxy acids, tinted moisturizer, and deep conditioner for decades — and she’s more than okay with that. Kicking off her career as a cub reporter on the beauty desk of WWD, she logged 20 years at Condé Nast, overseeing the beauty departments of three publications. In the middle of that glossy mag stint, she decamped to L’Oréal, as AVP Strategic Development for the French beauty behemoth’s Luxe division. In that role, she was tasked with trend analysis, copywriting and providing research support for pivotal American indie brand acquisitions. (Bonjour, Kiehl’s!) Since relocating from NYC to Florida, she has written extensively for The Wall Street Journal and Alexa, the luxury style section of The New York Post. In addition to The Robin Report, she’s a regular contributor to BeautyMatter and Insider’s Guide to Spas. When not at her desk, she can be found cursing herself on the tennis courts of The Racquet Club of St. Pete.

How to Max-Out the Fragrance Boomlet In Six Not-So-Easy Steps

At the risk of getting all Mark Twain-y, the reports of the death of the American fragrance biz have been greatly exaggerated. Which isn’t to ...
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For Restørsea Founder Patti Pao, Pro’s the Way to Go

Newsflash for would-be entrepreneurs: It’s okay to exist in a protracted beta mode until you figure out your ultimate game plan. Especially if that beta ...
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Hotel Hot Streak: For Beauty, “Heads in Beds” Can Mean a Golden Branding Opportunity

Outside of my husband, daughter and possibly tennis, my two favorite things on the planet are A) fantastic beauty products and B) staying at design-driven, ...
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Don’t Keep It Coming

Why I’m Not Now – Nor Ever Will Be – Into Auto-Replenishment The last time I checked, I only had one face, one body and ...
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Drugstore Skincare: Anything You Can Do, I Can Do Cheaper

On a recent pop by my local CVS – ostensibly to fetch new heads for my Philips Sonicare DiamondClean, the Maserati of electric toothbrushes – ...
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Uberizing

By bringing hair, makeup and nail pros right to your door, on-demand apps are claiming an ever-bigger chunk of the beauty budget. Pass the oxygen ...
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The Unlikely, Hard-Won Hipness of Elizabeth Arden (Yes, Elizabeth Arden)

A pop-up shop in the chicer-than-chic 16th arrondisement in Paris. Multi-page ad layouts in Vogue and Vanity Fair. Alliances with Net-A-Porter and buzzy New York ...
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Bye Bye, Baby

Big Kids Want Their Own Stuff Rumor has it 20-year-old California Baby rakes in $20 million per year in Target alone, but that doesn’t mean ...
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