Inflation and insecurity coexist, with continued and even spectacular spending in some segments and quiet economic collapse at the bottom. The result? A consumer in crisis. TRR’s special report, The Ground Has Shifted: A Framework for Retail Strategy in a Disoriented Economy, details the retail landscape of mid-2026 defined by a convergence of macroeconomic and consumer disruptions. Read about the eight factors throwing retail into an agitated economic state; why Walmart, Costco, and Amazon provide a critical backbone to the marketplace; and how to understand and sell to today’s crisis consumer who is not responding uniformly or consistently to current events. Download your report for free here stay ahead of the trends that are reshaping consumer confidence and consumption.