Mara Sirhal is SVP Merchandising Home at Target and candidly describes the retail business as tough; consumer count is declining. leadership teams often aren’t aligned, and friction points develop complicating a very volatile industry.
Kimberly Shenk has never taken the expected path. A data scientist and former Air Force captain, she has carried the military’s ethos of service before self and its belief that discipline as a habit leads to excellence into a career. She says employees, investors, and stakeholders yearn for a leader and leads with a clear vision, refusing to put a limit on what’s possible.
[…] S&H Green Stamps into a passport sized book, ignoring the sickly sweet taste of glue as we anxiously filled enough books to get our “free gift” from the redemption center. When the day finally came mom handed over three books […]
Retail’s Seismic Shift is the result of extensive research, enriched by many CEO interviews. It’s our answer to what the future holds, as well as to what all consumer-facing businesses must do to transform and succeed in the future. As […]
[…] get an insight on what these vendor allowances are all about and how they became fertile ground for cooking the books, let’s take a look in the rearview mirror. Making Allowances Vendor allowances are by no means unique to supermarkets. […]
[…] Julien, the transformation of Bon Marché into a literary-themed series of art installations and pop-ups was transfixing. The promotion references books and storytelling with a tribute to iconic bookstores around the world. Mise en Page was anchored by two enormous […]
[…] to use it to disrupt virtually every other consumer goods category. He didn’t innovate with products –Amazon sold the same books every other bookstore sold — only sold them differently over the then-nascent online channel. Books became the concept test, […]
Back in 1974, Wilson Bryan Key published Subliminal Seduction exposing the ways marketers use subconscious images to manipulate consumers, like the word \”sex\” hidden in ice cubes in a liquor ad. The book was filled with lots of examples of […]
Micro-Risks The Lean Startup approach, based on the book by Eric Ries, is about starting small and testing until your ideas are fully baked. The book details many well-funded Silicon Valley failures, and while the examples are primarily tech-based, the […]
By Robin Lewis Thomas Friedman, Pulitzer Prize-winning author, journalist, and New York Times op-ed contributor, authored the book The World is Flat, published in 2005. In a nutshell, the thesis of the book claims that “when the world is flat, […]
