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Which Next Gens Have Spending Power
Finance

Which Next Gens Have Spending Power?

Generation X is better situated to survive the technological assault on consumers’ economic prospects. They may be leveraged between responsibilities to their aging parents and Zennial children, but they don’t face the student debt, housing, and career crises throttling subsequent generations.

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How Once Hot Prime Hydration Flatlined
Operations

How Once-Hot Prime Hydration Flatlined

Prime sprinted into more than 90,000 retail locations worldwide—without first validating real, sustained consumer demand. That’s a risky formula. Shelf space comes at a premium. Slotting fees, return logistics, and strained retailer relationships can rapidly erode profitability when product velocity stalls. And that’s exactly what happened.

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Companion AI Is Your Direct Line to Gen Alpha
Technology

Companion AI Is Your Direct Line to Gen Alpha

AI Girlfriend Scout, a paid subscription service, claims, “Whether you’re looking for emotional support, entertaining conversation, or a judgment-free space to be yourself, this in-depth comparison will help you choose the right AI girlfriend for your specific needs.”

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Ulta Beauty Scales Internationally with Space NK 2
Beauty

Ulta Beauty Scales Internationally with Space NK

Space NK is still growing at pace. Last year, its earnings increased 34 percent to $265 million, powered by growth in its under-25 consumer cohort, the retailer’s fastest-growing demographic. Even with the return of Sephora in the U.K., and the growth of Boots, the domestic Walgreens-owned chain, which has also pivoted hard into beauty, Space NK has retained customers with its loyalty program and differentiated offer.

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Retail Unwrapped Podcast Art 22
Retail Unwrapped Podcast

Why the Fed’s Policy Paralysis Threatens BTS and Holiday

The Federal Reserve’s policy paralysis is creating a perfect storm for retailers heading into the most critical selling season of the year. Join Shelley and economist Daniel Altman as they discuss the dangerous disconnect between Washington’s focus on Wall Street metrics and the harsh reality facing retailers on Main Street.

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Aspirationals Compromise Luxury Brands
Experience

Aspirationals Compromise Luxury Brands

For brands and conglomerates, such as LVMH and Kering, that have exposure to both aspirational and legacy luxury consumer segments, it’s essential to do a better job of identifying aspirational consumers and tracking their evolution along their luxury journey toward becoming elite customers. This demands insight into how identity is shaped and reshaped over time. The real differentiator is understanding the deep drivers that anchor someone to a brand, even in times of economic friction.

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Hero Images
Experience

For Next Gens, Fandom=Trust

Trust is built in the quiet moments, researching a company’s comments on TikTok and the user-submitted product photos on their Amazon reviews. Loyalty, in turn, is built through the subtle signals of shared language and value alignment, made visible when brands operate transparently, consistently, and with a clear sense of identity.

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Gen Z Traditionalists A Generational Misperception
Experience

Gen Z Traditionalists: A Generational Misperception

Tapping into Gen Z’s purchasing power means acknowledging the ideological fault lines that run through the generation—and building assortments that don’t try to blur them and respectfully reflect them. By treating sourcing inventory and marketing as a conversation, retailers can cater to both sides of the spectrum without alienating either.

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