
What’s Selling Right Now on TikTok
The winning TikTok strategy? Consumers gravitate toward products that deliver convenience, comfort, and clear value, amplified by creators who show how to use them.
Retail insights at the intersection of now and next. Unfiltered. Unbiased

The winning TikTok strategy? Consumers gravitate toward products that deliver convenience, comfort, and clear value, amplified by creators who show how to use them.

Urban Outfitters is launching a new store experience—one they insist is driven by “customer insight and market preferences.” Walk in and the whole thing feels less like a modern retail vision and more like a 90s Limited Too reboot that nobody asked for.

The numbers are staggering: 85 to 90 percent of all artificial Christmas trees and holiday décor, including ornaments, come from China. Countries like Cambodia have become larger suppliers of holiday lights, but plenty still come from China. China is also responsible for some 40 percent of all the wrapping paper used in the world, a third of the cardboard used in packages and as much as 87 percent of all the tinsel.

Join Shelley and Hulken co-founder Alex Schinasi to learn why the most successful omnichannel strategies aren’t about being everywhere, but about identifying the few channels significant enough to actually move the needle on revenue.

Research shows that consumers react negatively to service charges added for them, even when those charges would have been voluntary tips. They want to see the breakdown, but they also want to feel in control.

Every year numerous analysts, forecasters, pundits and prognosticators attempt to predict an upcoming holiday’s retail performance. Typically, modest increases in sales are forecast. But what is it about this holiday, Holiday 2025, that may turn out to be very different?

Take the idea of a Nordstrom Local to the next level by adding stylist services, and health, nutritional and wellness coaches to help guide the GLP-1 patient along their journey. That could be the makings of a new retail disruption.

Join Shelley and RJ Hottovy from Placer.ai as they discuss a range of consequential retail shifts. Holiday promotions now start in September as retailers panic to lock in sales before consumer confidence erodes.

You could imagine McMillon will follow a usual course of other retired executives by joining prestigious public company boards, giving speeches and perhaps writing a book. But wait, maybe there’s more.
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