
Luxury’s Future After the War in Iran
Join Shelley and TRR contributors Arick Wierson and Pamela Danziger as they deconstruct the impact of the war and challenge the conventional wisdom driving luxury brand strategy.
Retail insights at the intersection of now and next. Unfiltered. Unbiased

Join Shelley and TRR contributors Arick Wierson and Pamela Danziger as they deconstruct the impact of the war and challenge the conventional wisdom driving luxury brand strategy.

Airports are growth retail markets for travelers of all ages. Purchasing decisions are increasingly emotional and experiential, and we shop and dine in blended, seamless ways where we live, work, play and travel. So, what does a future ready airport look like? Imagine landside and airside experiences that rival the best high streets, cultural institutions, and lifestyle centers.

Resort activations allow brands to test new markets and formats with limited capital commitment. And arguably more important, they allow them to reach consumers in a leisure mindset, open to inspiration, primed to share on social media and psychologically removed from the friction of everyday life.

Food rescue is the most underfunded climate and hunger solution on the planet. Grocers are finally waking up — but it’s going to take a lot more than trendy algorithms to bring retailers and consumers to their senses.

American Eagle was accused of promoting eugenics and then doubled down on its controversial spokesperson. Then it hired her opposite to represent its subsidiary. The 100% Aerie Real campaign begs the question, “How much research is the average consumer doing?” Only time will tell, but one thing is for certain: Consumers’ response to the Aerie Real campaign will be a case study in brand accountability and customer forgiveness.

Changing CEOs is always a tricky thing but in going with an insider—current SVP Jason Bonfig—to succeed Corie Barry, Best Buy has chosen the safest and probably least progressive choice possible.

Join Shelley, Roland Ehigiamusoe, Principal of Retail and Consumer Products + AI and Engineering and Saurabh Vijayvergia, Managing Director of Retail AI Strategy and Engineering at Deloitte Consulting, as they unwrap the future of the next level of customer engagement and operations through this structural change.

The future of luxury in a persistent K-shaped economy and its role in a global society of haves, have-nots, and have-everythings is up for debate. This once Teflon-proof sector is facing brand dilution, economic headwinds and a test of its cultural relevance. Will it recover? Is it still relevant? Does it need to be redefined?

Tariff-driven cost inflation is likely here to stay, and now, with an ongoing Iranian war, potentially explosive expense inflation is upon us. More than ever before, you need to refine and carefully manage a framework of decision analytics that examines the dynamics of costs, price increases, demand changes, plus newly added expense burdens – all as they will affect your profitability. Successfully managing through the pandemic and the “Liberation Day” madness could very well be mere warm-ups for what’s coming.
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