
Marc Jacobs Beauty: The Comeback Kid
The new Marc Jacobs Beauty line sold DTC through the Marc Jacobs website, and Sephora feels like the odd man out in the beauty industry. Its playful maximalism and bright colors go against the grain of the market nowadays, and at a time when both Coty and prestige cosmetics are under significant pressure, the venture isn’t just the reinvention of a makeup line, but a big gamble for everyone involved.







