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The Curious Morality of Crocs
Finance

The Curious Morality of Crocs

There is an irony here: Crocs built a global empire by convincing consumers to embrace authenticity and disregard appearances. Yet behind the scenes, the company has mastered a very different art: arranging its finances so that profits can appear to have been earned thousands of miles from where its shoes are actually sold. The $4 billion footwear phenomenon has mastered comfort, fashion—and moving profits offshore.

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The Social Media Reckoning
Experience

The Social Media Reckoning

Over 6o percent of Gen Alpha say social media makes them want to buy something. Some product categories are more digital-first than others, and 78 percent of Gen Alpha consumers discover beauty products through at least one online source. Restrictions on social media, or even outright bans, will mean that marketers need to rewire the Gen Alpha marketing playbook.

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Retail Stores Are Driving Customers Away
Experience

Retail Stores Are Driving Customers Away

Retailers that plan for the margins secure the center. The case for inclusive design extends well beyond neurodivergent shoppers. Sensory-friendly environments also benefit parents managing young children, older adults, employees working long shifts, and people having a stressful day who just want to grab their items in peace. Inclusive design isn’t merely an accessibility initiative; it’s a growth strategy.

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Retail Unwrapped Podcast Art 14
Retail Unwrapped Podcast

Sea Bags Is Original and Mission-Driven

Join Haley and Laura Hnatow, Vice President of Marketing and eCommerce at Sea Bags, to discover how a 20-year-old company with a startup attitude has built an authentic, nimble business boosted by a passionate focus on mission and impact.

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Retailers Wake Up Women Are Top Discretionary Spenders
Experience

Retailers Wake Up: Women Are Top Discretionary Spenders

The female dollar is too powerful for brand executives to ignore. In 2024, women controlled an estimated $31.8 trillion in global spending. Within the next five years, women are projected to account for 75 percent of discretionary spending worldwide.

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What the Frontline Cant See From the Sales Floor
Management

Why Is the Frontline Stuck at the Counter?

Many Americans work in retail as a first-time job. Why do so few choose retail as a career? Tech jobs are sirens to recent grads; millions of people learned what retail is from an entry level job that was never designed to show them the business. And the result is a missed opportunity.

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Lead Like Her Hero 2
Management

A Profile in Empathy: Mara Sirhal, Senior Vice President, Merchandising Home, Target

Being open to learning and new experiences is supported by understanding oneself. Having humility, acknowledging being vulnerable, and accepting feedback are leadership skills for success. If you understand how you operate, what motivates you, what scares you, and what creates a potential a backslide of confidence, you’re able to advocate with both your supervisor and peers.

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