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EUs Backlash Against Asia
Operations

EU’s Backlash Against Asia

Asia’s infatuation with Western expansion has hit a few speed bumps. EU legislators and watchdogs have put guardrails in place against the proliferation of cheap, unsustainable imports, and brands are devising production alternatives to dependence on Chinese manufacturing. Consumer sentiment is changing, and questions have been raised about whether the Chinese model is durable in the long term.

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TikTop Shop Little Luxury Treats
Technology

TikTok Shop: Little Luxury Treats

TikTok Shop has become the ideal environment for this shift toward affordable luxury because it combines product discovery, education, entertainment, and purchasing into a single experience. Creator reviews, tutorials, and product demonstrations help consumers justify purchases that feel aspirational without carrying a luxury price tag.

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Retail Unwrapped Podcast

Why an AI Agent Is More Trusted

Join Shelley and Shiv Gupta, Chief Analytics and Solutions Officer at Volute Group, as they explore how AI is used as a confessional when consumers trust agents more than websites, data collectors, and even other humans.

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Trendwatch Behind the Scenes Video 1
Experience

Trendwatch: Behind-the-Scenes Video

Behind-the-scenes-footage (BTS) chips away at the ‘us versus them’ aspect of the production and marketing funnel by inviting customers into the creative process. It can also justify the cost of a product, as it enables customers to see the craftsmanship and premium materials that go into making it. Whether the final product is a physical dress or a photo shoot, BTS is helping brands craft intentional narratives.

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Golden Goose Gets Gen Z
Experience

Golden Goose Gets Gen Z

Golden Goose describes itself as a “Next Gen global luxury company,” a positioning that aligns with broader shifts in luxury consumption. Intrinsic experiential value, personal fulfillment, and sustainability are among the most important factors influencing Gen Z’s willingness to engage with luxury brands.

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Management

Kimberly Shenk, CEO, Novi: Service Before Self

Kimberly Shenk has never taken the expected path. A data scientist and former Air Force captain, she has carried the military’s ethos of service before self and its belief that discipline as a habit leads to excellence into a career. She says employees, investors, and stakeholders yearn for a leader and leads with a clear vision, refusing to put a limit on what’s possible.

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When AI Amplifies Retail Dysfunction
Technology

When AI Amplifies Retail Dysfunction

New systems cannot replace bad processes and a misaligned culture to compete for success. When owning a process matters more than solving a problem, and the stated mission is not the rewarded behavior, AI cannot correct these dysfunctions; it only amplifies and accelerates them. The tool is never the question; the diagnosis is.

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