Retail insights at the intersection of now and next. Unfiltered. Unbiased
While many young consumers tend to be “loyal–ish” rather than fully brand loyal, there are still a few brands that have them hooked. Find out how you can reach next gens through the brands they love.
Imagine being able to actually buy things that were being shown on your TV, not just watching dead-end commercials. It was interactive before interactive was even a thing. Now, nearly 50 years later, TV shopping is no longer a thing and with the news that QVC has missed its financial filing deadline yet again and will most likely end up in chapter 11, it may not be around…as we know it.
Join Shelley with Liza Amlani, Founder of Retail Strategy Group and Ali Furman, PwC’s Consumer Markets Industry Leader as they challenge retailers to confront how to serve customers when body sizes change faster than the systems built to serve them.
Research on human-computer interaction has consistently found that people respond positively to interfaces that feel conversational and warm, while younger shoppers are especially comfortable chatting with bots. As a result, human-like AI agents with a name and personality tend to generate higher customer engagement, satisfaction and trust. What happens when they go rogue?
Foresight is a critical tool right now. Our assumption is that a future, serious economic shock sits firmly within the zone of plausibility. Should an employment collapse materialize, the organizations that will thrive in the 2030s are those that lean into the new economic reality, rather than those waiting for a return to a normal that will never materialize.
As a “geriatric” millennial now pushing 40, my generation has been pathologized by analysts since we got our first cellphones in our early teens. Millennials have survived more economic turmoil while coming of age than any demographic since the Silent Generation. But we are the biggest spenders in many retail categories, including luxury.
The grocery industry has spent three years watching Kroger struggle through a failed merger, a leadership crisis, a botched automation strategy, and the slow erosion of its competitive position relative to Walmart. What grocery is watching now is something different: a company that has made a clear-eyed bet that the best way to compete with Walmart is to hire the person who knows Walmart best.
By starting out being worth $4 billion. Allbirds, the DTC footwear brand that hit the market 11 years ago with a huge splash as part of the first wave of direct-to-consumer startups started sinking quickly ever since; it’s no laughing matter.
Join Shelley and Bill Neff, Head of Marketing at Yeti, as they pull back the curtain on why one of the most admired consumer brands in America has built its empire by doing the opposite of what the Attention Economy demands.
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