
The Curious Morality of Crocs
There is an irony here: Crocs built a global empire by convincing consumers to embrace authenticity and disregard appearances. Yet behind the scenes, the company has mastered a very different art: arranging its finances so that profits can appear to have been earned thousands of miles from where its shoes are actually sold. The $4 billion footwear phenomenon has mastered comfort, fashion—and moving profits offshore.







