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Cotton Incorporated is the research and promotion company for Upland cotton. Funded by U.S. cotton growers and importers of Upland cotton-containing products, the not-for-profit organization’s mission is to increase the demand for and profitability of cotton. As a resource for the cotton industry, Cotton Incorporated conducts or oversees more than 450 research and educational projects in an average year. Research areas range from the development of agricultural and textile innovations to analyses of commodity and market data. 

For nearly three decades, the Cotton Incorporated Lifestyle Monitor™ Survey has measured consumer attitudes and behaviors related to the apparel and fashion industries, sustainability, home textiles, shopping and retail, fiber selection and preference, personal care items, and more.

The Cotton Incorporated Lifestyle Monitor™ website is an information hub for economic data, surveys and insights, news, and updates related to consumer attitudes and behaviors, as well as the global cotton supply chain.

Cotton Incorporated develops and provides thorough and objective data and information to trade and consumer media, the textile/apparel supply chain, brands, and retailers as well as curious consumers.

To learn more, visit

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Surprising Facts About Cotton

Discover cotton’s role in sustainable outdoor gear. Brands like Carhartt innovate with biodegradable cotton for performance and durability.

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Digital Fashion Design

Digital Fashion Design and Sustainability

If there’s one key word coming out of fashion in 2024, it’s “sustainable.” And while there are many conflicting ideas on what the word means and ways to achieve sustainability, there’s one area viewed as not just eco-conscious but also cost effective: digital product creation

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How Cotton Can Help Protect the Planet

Unlike synthetic, petroleum-based textiles like polyester, nylon and acrylic, which produce microplastic pollution and can take hundreds of years to decompose, cotton biodegrades quickly, something the International Cotton Advisory Committee (ICAC) points out.  It calls cotton “a natural fiber like no other,” one of the

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Cautious Consumers Driving Back-to-School

Inflation is at its lowest point in more than a year – three percent in June, down from 9.1 percent in June 2022. Yet, the continuation of increased prices, albeit slight compared to a year ago, has consumers entering the Back-to-School season with an eye

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Cotton Denim

Denim, a New Eco-Pioneer

So much about American life has changed since the 1870s. For starters, 12 U.S. states had yet to be admitted to the Union back then. Horses provided the main mode of transportation. And forget about TV or the internet — the radio wasn’t even invented

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Why the Seal of Cotton Can Benefit Fashion Brands

It’s been 50 years since the Seal of Cotton trademark was introduced. That’s a lot of time filled with a lot of memories, many of them made while wearing cotton apparel. And that’s something Cotton Incorporated wants to celebrate while also reminding consumers to look

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Microplastic Pollution: A Constant Threat

Microplastic pollution is one of the single most critical threats to climate change and among the least understood by the general public. 

Watch and learn from our experts who will deconstruct the problems, recommend solutions and present action plans for the retail industry as well as consumers to reverse the microplastic pollution tide.

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