Author
Roberto Ramos
Roberto is founder and CEO of Ideatelier a foresight and cultural transformation studio working with bold brands across industries to innovate and disrupt at the speed of culture. His unique experience includes strategic planning, cultural forecasting, product development, branding and marketing. When he is not putting together winning, buzzworthy brand campaigns, Roberto loves to spend time with his family, soaking culture around the world, and in the gratifying search for a delicious meal and yummy cocktail.
Powerbranding for New Retail
“What do you bring to this party?” This is the very direct and consequential challenge consumers are posing to brands today. Empowered with an increasingly ...
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Retail’s Creative Destruction Spawns a New Commerce World Order
Contrary to the creative perception most people have of the fashion and retail industries, the biggest challenges facing these industries are institutional risk aversion and, ...
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Recalibrating: The State of the World & the Consumer in 2018
One of the most powerful human attributes is our ability to be contemplative and to observe our actions in the broader context of society and ...
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Snap Break: Fashion’s Much-Needed Time Out in the Era of Social
The notion of time plays a powerful role in inspiring and guiding fashion. Designers formulate their creative perspectives through the influences of the past, the ...
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Creative Chaos in the Trump Era
Mapping Lifestyle Shifts & Opportunities We humans love to assess why something happens and what will come next. It’s part of our curiosity code and ...
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Unlocking Retail’s Human Touch
Digital commerce has made shopping more pleasant by shielding consumers from some of the traditional pain points of physical retailing, including long lines and clutter ...
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