Author
Pam Danziger
I always wanted to be a mystery writer following in the footsteps of Agatha Christie, Dorothy Sayers, Josephine Tey, Ellis Peters, Ngaio Marsh and Elizabeth George. A love of reading caused me to pursue an undergraduate degree in English Literature, then life got in the way after I began my graduate studies, so I took a break.
A decade of managing information centers for three companies followed, then a lateral shift into market research and setting up my company, Unity Marketing, to help unite marketers with their target customers through research information. That caused me to focus on the affluent consumers who generate over 60 percent of all spending, and the luxury market, which is largely their exclusive province.
Help Wanted
Pam Danziger
December 19, 2021
In advance of the holiday season, the National Retail Federation (NRF) reported retailers will hire between 500,000 and 665,000 seasonal workers in November and December. ...
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Why Amazon Has a Hold on Millennials
Pam Danziger
November 15, 2021
Since its inception, Jeff Bezos has been playing the long game at Amazon. He put everyone on notice in his first shareholder letter in 1997: ...
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What Does a Luxury Brand Sound Like?
Pam Danziger
September 28, 2021
Not too long ago, although it seems like ages since we could attend conferences in person, I met a senior marketing executive from Farmers Insurance ...
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Bloomie’s Breathes New Life into Tired, Predictable Retail
Pam Danziger
September 19, 2021
What’s in a nickname? Nearly everyone has one or knows someone who does. Some are a shorthand version of a longer name. Others are more ...
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Using Unbiased Metrics to Measure Loyalty
Pam Danziger
September 12, 2021
The Holy Grail for any brand or retailer is customer loyalty. In the Arthurian legend, search for the mythical grail promises its finder divinity – ...
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Luxury May Not Be the Success Story You Think
Pam Danziger
August 16, 2021
By now you’ve heard the news that leading luxury brands are bringing in cash hand over fist. LVMH, with its Louis Vuitton, Christian Dior, Fendi ...
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Saks\’ Bold Move
Pam Danziger
July 21, 2021
When news broke recently that HBC was splitting Saks Fifth Avenue into two, spinning off its ecommerce business from its brick-and-mortar stores, speculation swirled about ...
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What It Takes to Be Successful in Retail – Any Retail
Pam Danziger
June 26, 2021
As the world begins to open up from the pandemic shutdowns, malls across the country are feeling the love. In March, mall visits jumped 44 ...
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