Author
Pam Danziger
I always wanted to be a mystery writer following in the footsteps of Agatha Christie, Dorothy Sayers, Josephine Tey, Ellis Peters, Ngaio Marsh and Elizabeth George. A love of reading caused me to pursue an undergraduate degree in English Literature, then life got in the way after I began my graduate studies, so I took a break.
A decade of managing information centers for three companies followed, then a lateral shift into market research and setting up my company, Unity Marketing, to help unite marketers with their target customers through research information. That caused me to focus on the affluent consumers who generate over 60 percent of all spending, and the luxury market, which is largely their exclusive province.
What Does a Luxury Brand Sound Like?
Pam Danziger
September 28, 2021
Not too long ago, although it seems like ages since we could attend conferences in person, I met a senior marketing executive from Farmers Insurance ...
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Bloomie’s Breathes New Life into Tired, Predictable Retail
Pam Danziger
September 19, 2021
What’s in a nickname? Nearly everyone has one or knows someone who does. Some are a shorthand version of a longer name. Others are more ...
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Using Unbiased Metrics to Measure Loyalty
Pam Danziger
September 12, 2021
The Holy Grail for any brand or retailer is customer loyalty. In the Arthurian legend, search for the mythical grail promises its finder divinity – ...
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Luxury May Not Be the Success Story You Think
Pam Danziger
August 16, 2021
By now you’ve heard the news that leading luxury brands are bringing in cash hand over fist. LVMH, with its Louis Vuitton, Christian Dior, Fendi ...
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Saks\’ Bold Move
Pam Danziger
July 21, 2021
When news broke recently that HBC was splitting Saks Fifth Avenue into two, spinning off its ecommerce business from its brick-and-mortar stores, speculation swirled about ...
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What It Takes to Be Successful in Retail – Any Retail
Pam Danziger
June 26, 2021
As the world begins to open up from the pandemic shutdowns, malls across the country are feeling the love. In March, mall visits jumped 44 ...
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Mobile Shopping Is on The Move: Retailers Need to Move with It
Pam Danziger
May 10, 2021
After months of pandemic-induced retail shutdowns, it comes as no shock that consumers turned online to do their shopping. Non-store retail sales grew 22 percent ...
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A Linear Path to Purchase Is an Illusion
Pam Danziger
April 27, 2021
We’ve all been told a consumer’s path to purchase proceeds in a straight line: awareness, familiarity, consideration, purchase … and if done right, it leads ...
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